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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Takata airbag victim looked like she had been stabbed

We generally take certain principals for granted. The more water you drink, for example, the healthier you'll be. The more time you spend reading car news on Autoblog, the better informed you'll be. And the more airbags your car has, the safer you'll be. Because airbags equal safety. But that's not what some unfortunate drivers of vehicles equipped with Takata airbags are finding, and tragically finding out the hard way.
In what could be the most startling incident resulting from the airbag debacle so far, a woman named Hien Tran of Orlando, FL, was killed by what looked at first like stab wounds on her neck. It later emerged that the fatal injuries could have been inflicted by the faulty airbag on her Honda Accord. Tran bought her Honda secondhand, and may not have been aware that the airbag issue had not been addressed by its previous owner in a previous recall in 2009.
The Orange County Sheriff's Department is investigating the death, but it wouldn't be the only injury resulting from the malfunctioning Takata airbags. The units, employed particularly by Japanese automakers like Honda (which owns part of Takata) and Toyota, are the subject of a massive recall involving some 14 million vehicles from 11 different automakers.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.