One Owner, 4wd, Navigation, Leather, No Accident, Bluetooth on 2040-cars

Auto blog

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.

The Honda CR-Z is on the way out, at least in Japan

The poor CR-Z, misbegotten and subsequently ignored by both customers and critics. Sales have been a trickle for years, and despite a few half-hearted attempts to kick-start interest it's clear the CR-Z lacks the goods. We've been thinking about its imminent demise for years, and it's already dead in Europe and Australia. Now, the CR-Z's lackluster run is ending in Japan. Inexplicably, that'll make the US one of the last bastions of CR-Z sales in the world. The 1.5-liter engine and electric motor make a combined 130 hp and 140 lb-ft of torque in manual-transmission trim. Yes, a manual transmission hybrid. Quite a unicorn, but don't get too excited. It won't blow your socks off, as we found out in our first drive. And the CVT model, with less power, is predictably less thrilling. Like most final edition packages, the Japan-only CR-Z Final Label gets cosmetic changes, like special edition badging, unique alloy wheels, "Final Label" logos embroidered on the seats, and equipment from the higher trim levels. The attention makes sense in Japan, where collectible special edition cars are highly sought after. It seems unlikely that Honda will bother with anything more exciting than a fire-sale promotion in the US, although we've asked the company what its plans for CR-Z in North America are and will report on what they tell us. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Honda Japan Green Honda Coupe Hatchback Hybrid honda crz