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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda Civic Type-R caught out in the cold

The Honda Civic Type R already has an award winning ad campaign, and the concept keeps showing up at auto shows around the world. What the model doesn't possess yet are firm production specs, and as these latest spy shots show, Honda is still doing cold weather testing in Sweden on its future hot hatch. The striking thing about this test car is just how similar it is to an earlier version wearing no camouflage at all. Both sport a toned down body kit compared to the concepts. The obfuscation makes the exact lines on this latest prototype hard to spot, but the two models appear practically identical. Although, at the rear, the taillights might now be slightly reshaped, compared to earlier. As of the 2014 Paris Motor Show, the Civic Type R was scheduled for a 2015 release in Europe. In concept form, it sported a 2.0-liter turbocharged four-cylinder making 276 horsepower and routed power to the front wheels through a six-speed manual gearbox. Adaptive dampers and a system called "steer axis" to reduce torque steer were promised to get the grunt to the ground effectively. The company even had a goal of making the new hatch the world's fastest front-wheel drive vehicle around the Nurburgring Nordschleife, too. Rumor has it, this potent mill might even cross the Atlantic for a Honda product in the US. Until then, check out the gallery to see the latest shots of what the Type R has in store for Europe at some point in 2015.

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.