2014 Honda Crosstour Ex on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

280-bhp Elemental RP1 revealed, now with bike-engine option

The Elemental RP1 might be Britain's next big boutique roadster success story. Designed by a team with Formula One experience, it aims to mix road car drivability with racecar performance in a single, adaptable package weighing less than 1,000 pounds. It was first previewed a few weeks ago, but the secrecy has finally disappeared due to its upcoming debut at the Goodwood Festival of Speed. The backbone of the RP1 is a carbon fiber and aluminum tub onto which the front and rear subframes bolt on. Inside, it has an F1-like, feet-up driving position that allows for additional underfloor aerodynamic aids to improve downforce. Despite its hardcore nature, Elemental says that it wants the car to be very user friendly. Buyers should be able to drive the RP1 to the track, adjust it with some wrenches, go racing and drive it home. The company even claims the storage areas to either side of the engine offer enough room for a helmet and other racing gear. Hopefully, buyers don't crash, though, otherwise they might be stuck. Elemental is adding two more engine options for the RP1, as well. In addition to the previously announced tuned Ford 2.0-liter EcoBoost with 280 horsepower, buyers can also choose a upgraded version of Ford's three-cylinder 1.0-liter EcoBoost or a model aimed at pure track use with a 999cc Honda Fireblade motorcycle engine. The 2.0-liter uses a six-speed sequential manual gearbox, and a limited-slip differential and alternate gear sets are available as additional options. The first RP1s built will be pure racers for the 2015 season, and the first road cars will follow in the early summer of next year. Pricing isn't set yet, but scroll down for more details and full specs of Britain's latest feather light car for road and track. Introducing the Elemental Rp1 Press Release: 23/6/2014 British sports car manufacturer, Elemental Motor Company Limited, today released further details of their new and innovative, road legal track car, the Rp1. The Rp1 is an open top, road legal, mid engined sports car that incorporates state of the art road and race car technologies. Designed, Engineered and Built by a team with decades of experience in the Formula One and Supercar industries, it brings the concept of a road legal track car firmly into the 21st Century. The Rp1 will be revealed to the public for the first time, this weekend, at the 2014 Goodwood Festival of Speed, where it will located in the Moving Motor Show tent "First Glance" display.

Watch these guys creatively cover No Diggity in a Honda Civic

People do some weird things in their cars. Take these two gentlemen and their Honda Civic. Rather than tune in to satellite radio or hook up an iPod, they've opted to create their own music.
YouTube musician Flula (in the passenger seat) and his friend Chester perform a cover of Blackstreet's Number-One Billboard hit, "No Diggity," complete with the requisite auto tuning, all while on the go. Is it weird that we almost prefer this wacky version to the original '90s R&B classic? Take a look - and a listen - by scrolling below, and note that we've included the original song featuring Dr. Dre... you know, for comparative purposes.