2014 Honda Accord Sport on 2040-cars

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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Glickenhaus's SCG 003 to pack twin-turbo Honda V6?

Scuderia Cameron Glickenhaus has made (or commissioned) two vehicles to date - the P4/5 and the P4/5 Competizione - and is now hard at work on its third. The first was based on the Ferrari Enzo and the second on a Ferrari F430, but the third is being developed independently from the ground up. The question, then, is what engine will it use?
Well now we may have our answer as Jalopnik reports that the SCG 003 (as it's known at the moment) will be powered by a 3.5-liter V6 sourced from Honda, fitted with twin turbochargers and producing in excess of 500 horsepower.
Honda's J35Y engine produces 278 horsepower in the Accord, 290 hp in the Acura MDX and 310 hp in the RLX. It also forms the basis for the HR35TT racing engine which Honda Performance Development puts in its Daytona Prototype, so if the rumors turn out to be true, chances are that's probably the engine in question - with the possible addition of a hybrid electric assist - but we'll have to sit tight to find out for sure.