2014 Honda Accord Sport on 2040-cars

Auto blog

Minivan market not what it used to be, but margins make up for it

Residual values for last year's minivans are higher than they were in 2000.
Much like the station wagon was the shuttle of Baby Boomer generation, the minivan has been the primary means of transport for Generations X and Y. Just as the boomers abandoned the Country Squire, though, those kids that were toted around in Grand Caravans and Windstars are adults, and they certainly don't want to be seen in the cars their parents drove.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda to field this awesome Civic Tourer wagon in BTCC next season

We all know that the letters BTCC stand for British Touring Car Championship. But one of those Cs might as well stand for Civic, so dominant has the Honda team been in one of the most competitive tin-top racing series in the world. Honda has taken the manufacturers' and teams' titles in the BTCC for the past four years running, and the championship-winning drivers for the past three years have claimed the prize behind the wheel of a Civic. While that might have proven enough for any other manufacturer, Honda is returning again next season to defend its dominant position, and has just revealed the new car with which it intends to do so.
Next year Honda will be back on the grid with another Civic, only this time it's based on the new Euro-spec Civic Tourer. That will make Honda the only team in the BTCC (and one of only a few worldwide) fielding a wagon-based racing car. In announcing the new BTCC-spec Civic Tourer, the Honda Yuasa Racing team only released this one photo and didn't reveal much in the way of details, but team manager Peter Crolla indicated that "the weight, wheelbase, layout and suspension remain the same" as the hatchback which it will replace, only with a longer roofline.
Testing of the new touring wagon will commence in January before returning champions Gordon Shedden and Matt Neal will pilot the new Civic Tourer in the season opener at Brands Hatch in the UK in late March. It remains to be seen what car Andrew Jordan (who took the title this year in another Civic with the Pirtek Racing team) will be driving next season, but in the meantime, you can check out the full press release below for more.