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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

2015 Honda Jazz should Fit right in

When is a Honda Fit not a Honda Fit? When it's a Honda Jazz. In other markets around the world, our pleasant little Fit hatchback uses a jazzier nomenclature, but what you're looking at here isn't simply a rebadged version of the car we know and love. For starters, the Euro-spec Jazz uses a 1.3-liter VTEC engine from Honda's Earth Dreams line, tuned to produce 101 horsepower. (The US-spec Fit, meanwhile, cranks out 130 hp from its larger, 1.5-liter engine.) That powerplant is mated to either a six-speed manual transmission or a continuously variable unit, and will be the only engine initially available at launch. From there, it's pretty much the same, save the small running lamps that flank the foglamps. The Jazz should fit nicely within not only the Honda lineup, but the booming subcompact class, with lots of onboard technology, excellent packaging (including the company's Magic Seat rear bench), and – we assume – a relatively affordable price point. Check out Honda's Euro-Fit in our fresh gallery of live shots, above. ALL-NEW HONDA JAZZ REDEFINES B-SEGMENT WITH ADDED SPACE, VERSATILITY, REFINEMENT AND TECHNOLOGY - Third generation Jazz based on Honda's global B-segment platform - New 1.3 litre i-VTEC petrol engine from Earth Dreams Technology series - Extra interior space, made versatile with Magic Seats® system - Bold, fresh exterior and refined cabin - New Honda Connect infotainment system - Advanced Driver Assist Systems enhance safety 24.02.2015 -- Arriving in Europe in summer 2015, the third-generation Jazz features bold yet sophisticated exterior and interior design, with unrivalled interior space and versatility. Occupants will benefit from increased refinement and advanced safety and infotainment technologies, as well as a highly efficient and dynamic driving experience. While the newcomer retains the classic Jazz silhouette, it exhibits distinctive contemporary styling including a powerful new face and strong lines. The use of Honda's cleverly packaged new global B-segment chassis means that the latest Jazz is even bigger on the inside. The company's Magic Seats ® system ensures the interior offers unmatched versatility as well as class-leading space, with a range of configurations for carrying cargo and passengers. High-quality soft-touch materials and thoughtful interior design provide a sophisticated ambience.