2014 Honda Accord Ex-l on 2040-cars

Auto blog

Honda to offer $184k street legal version of MotoGP racer [w/videos]

Fancy yourself a motorcycle racing talent on par with MotoGP factory riders like Dani Pedrosa and Marc Marquez? Have $184,000 to spend on a bike to prove it? Then get an order in on the Honda RC213V-S when the Japanese motorcycle maker begins taking global reservations on July 13. RC213V-S is designed to be the closest thing possible to legally riding Honda's two-time championship winning RC213V MotoGP racer on the street. Outside of the US, buyers can even spec an optional kit to make the bike track-only but raise the performance even higher. All versions use a 1.0-liter V4 and six-speed gearbox making 157 horsepower and 75 pound-feet of torque or over 212 hp and 87 lb-ft with the tuning package. That's not as much power as the Kawasaki Ninja H2R, but the Honda is a lightweight at 375 pounds for the street version or 353 lbs with the kit. In comparison, the factory racing example weighs just 348 lbs and produces over 235 hp. Being rideable on the road means losing some of the race bike's high-tech features, though. For maintenance reasons, the engine now uses coil-sprung valves, rather than the pneumatic units in MotoGP, and the seamless-shift transmission is replaced with a traditional one. Also there's some added equipment for legal reasons like lights, mirrors, and a muffler, plus useful things like a speedometer and starter. Honda has put out a few videos showing Marquez riding an RC213V-S and one opening up on track. Both are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HONDA TO LAUNCH RC213V-S BY TURNING RC213V COMPETING IN MOTOGP RACES INTO A MODEL FOR PUBLIC ROAD RIDING 11/06/15 The RC213V is a machine exclusively for racing that has won consecutive championships in the MotoGP class of the FIM Road Racing World Championship Grand Prix (hereinafter called "MotoGP") in 2013 and 2014. Honda has made changes to some of the specifications of the RC213V, and will now introduce this as the RC213V-S. It is possible to ride the RC213V-S on public roads, and Honda will start accepting order entry for this new model on July 13, 2015. In 1954, Honda declared its intention of participating in the Isle of Man TT races, which were a part of the Road Racing World Championship Grand Prix at the time.

2015 Honda Fit recalled over ignition coils

Honda is issuing a recall for 17,800 units of the 2015 Fit in the US because they have faulty ignition coils. According to the automaker, the parts can degrade over time, potentially leading to the engine stalling. The company discovered the issue from warranty claims outside of the US. Currently, there are no reported crashes or injuries related to this problem. Owners will start receiving official notification of the recall on October 6. As usual, the repair will be done at no charge for affected owners. Related Video: Statement by American Honda Regarding Plug Top Ignition Coil Recall: 2015 Honda Fit Sep 2, 2015 - TORRANCE, Calif. Honda will voluntarily recall approximately 17,800 model-year 2015 Fit vehicles in the United States to replace the plug top ignition coils, free of charge. The original plug top ignition coils may degrade over time, which, in the worst case, could cause the vehicle's engine to stall, potentially increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process outside of the United States. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin October 6, 2015. Additionally, owners of these vehicles can determine if their vehicles require repair now by going to www.recalls.honda.com or by calling (888) 234-2138.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.