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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Some Hondas and an Acura can now take delivery of your Amazon packages

Some new Honda and Acura owners will now be able to have their Amazon packages delivered directly to their cars starting today. The company just announced a slew of compatible vehicles from the 2018 and 2019 model years that will be compatible with the service. Several other manufacturers offer the same thing — itÂ’s mostly GM and Ford vehicles, but some Volvos will also work. YouÂ’ll need to be a HondaLink or AcuraLink subscriber for the service to function. That subscription costs $110/year, so itÂ’s not exactly cheap. The compatible Hondas include the 2018-19 Accord (including the Hybrid), 2018-19 Insight, 2018-19 Odyssey, 2019 Passport and 2019 Pilot. The caveat here is that you'll need to have the Touring or Elite trim of any of those vehicles. As of now, the Acura RDX in any trim is the only compatible Acura. This system works just the same as it does in other vehicles. YouÂ’ll need to be parked within two blocks of your delivery address. Then the driver will locate your car, scan your package and unlock your vehicle. After placing the package in your car, the delivery person “requests” for the vehicle to be locked, which sends a notification to your phone confirming that your car is now locked with the package inside. ThereÂ’s a certain level of trust thatÂ’s necessary to let a total stranger gain access to your car, but you donÂ’t have to use the service if you donÂ’t want to. That $110 for HondaLink gets you a bunch of other useful stuff like remote vehicle start, remote lock/unlock, stolen vehicle locator and speed alerts and geofencing for parents. All of that can be set from an app on your smartphone.