2002 Honda Accord Ex V6 on 2040-cars

Auto blog

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

McLaren pondering Honda-powered 911 killer?

As one of the premier sports cars in the world, the Porsche 911 is always driving around with a target on its rear-engined backside. If a new report is to be believed, the latest automaker with plans to build a 911-fighting sports coupe could be McLaren. Motor Trend is reporting that the recent news that Honda and McLaren are teaming up to build Formula One racecars could bear road-going fruit as well.
According to the article, the unnamed entry-level McLaren coupe may be powered by a Honda-sourced engine, but a detuned version of the 3.8-liter V8 from the MP4-12C is said to be more likely. All in, though, there is no solid information on the car just yet. As a reminder, M/T points out that the last time McLaren partnered up with a mainstream automaker, the world was introduced to the Mercedes-Benz SLR McLaren.

Recharge Wrap-up: Charging in Iceland, Smart "For" campaign, Honda open sources Smart Home

Iceland's EV charging network is expanding by 200 units. A subsidiary of Northern Lights Energy called EVEN is providing and installing the rapid chargers, which it hopes to have installed by the end of the year. EVEN's Gisli Gislasson says, "We couldn't wait for the government and decided to do our part in this." Iceland's government hopes to have 10 percent of the cars on its road powered by sustainable fuels by 2020. Read more at Iceland Review. Argonne National Laboratory is working to create universal charging for electric vehicles. Through its new Electric Vehicle Interoperability Center, the group is studying ways to standardize charging so any type of electric vehicle in any country can charge at any charging station. Additionally, the research is working on ways to better integrate electric cars to a smart grid, to the point where EVs could even act as part of the grid, charging when they need it and providing electricity during peak hours. Go to Phys.org for more details. Smart has launched its "For" campaign in Europe. The maker of the tiny city cars is reaching out to the public through updated branding, ads through various channels and social media engagement to get people thinking about Smart in fresh ways. The campaign emphasizes the "For" idea, as in "For challenging the status quo," "For loving the city," etc. Also as part of the campaign, Smart will be embarking on a Europe-wide roadshow to 15 different cities, where the public can learn more about the cars – particularly the Fortwo and Forfour models – and even arrange a test drive. Read more in the press release below. Honda is publicly sharing plans associated with its Smart Home project. The project, which goes beyond cars and into the home to look for ways to live efficiently and reduce CO2 emissions, involves sustainable energy and heating and cooling methods, smart lighting, sustainable building materials and waste management, passive design and, of course, vehicle charging. Now, technical details such as architectural plans, mechanical drawings, furniture specs and CAD data will be open-source and publicly available for any interested parties. Check out the Honda Smart Home website to learn more, or to start downloading the plans yourself. "FOR" brand campaign: smart: More than just a car Functionality, innovation and joie de vivre – these are the brand values that make smart so unique. smart sees itself as a future-oriented, visionary brand that stands for a great idea.