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Honda and Acura expand CPO offerings to include 10-year-old cars

With valuations having gone ballistic, buyers are spending more than ever to purchase used cars at the same time cars with 100,000 miles or more are now considered just mildly used. Effectively, the market is full of folks splashing what was new-car money not long ago on a vehicle that would have been considered all used up. Nevertheless, used car sales, especially manufacturer Certified Pre-Owned (CPO) programs, are booming. Anything that can help a shopper with peace-of-mind about what they're getting would be a boon to the process, which is why Honda and Acura have revamped their CPO program to include a wider range of used cars.  At the bottom, the new HondaTrue Used tier now accepts vehicles up to ten years old, with no mileage limit. This wasn't the case before. The entire vehicle is covered for 100 days or 5,000 miles after purchase, whichever comes first. Used buyers at this tier also benefit from common CPO perks such as roadside assistance, trip interruption reimbursement (if your new-to-you used car breaks down far from home), and one complimentary oil change within the first year or 12,000 miles. As with the other two tiers, this one offers an exchange policy for another Honda CPO vehicle within three days or 300 miles. Above that, HondaTrue Certified accepts Hondas up to five years old. The entire vehicle is covered for one year or 12,000 miles after the original new vehicle warranty expires, and the powertrain-only warranty runs for seven years from the vehicle’s model year or 100,000 miles on the odometer. This one offers a second free oil change within the first year as well. HondaTrue Certified+ is only for vehicles purchased within their new vehicle warranty coverage period — so, under four years old and with less than 48,000 miles. It provides the same powertrain coverage as HondaTrue. Acura says its CPO division has posted five straight years of growth and had a record-breaking 2021, allowing it to take over Audi's spot at #4 for luxury CPO sales. Its Acura Precision CPO now offers an Acura Precision Used tier for its vehicles up to ten years old, with no limit on miles. After purchase, each Acura Precision Used vehicle gets complete and powertrain coverages for up to six months or 7,500 miles.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: