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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Honda recalls Accord to replace airbag control unit

The Basics: Honda will recall 341,444 examples of the 2008-2010 Accord sedan in the US. The Problem: Moisture can enter the supplemental restraint system electronic control unit and cause corrosion. Over time, this could cause the part to fail, which might prevent the airbags from deploying in a crash. Injuries/Deaths: Honda confirms two injuries from this problem. The Fix: Dealers will replace the supplemental restraint system electronic control unit. If You Own One: Honda won't begin the recall until fall 2016 because of the large number of vehicles that will need the repair. The company will inform owners about the problem by mail in mid-March and will notify them again when the parts are available. However, if owners see the supplemental restraint system warning light illuminate before the recall begins, they can visit a dealer for a diagnostic check. If technicians find the problem, then they can replace electronic control unit immediately from Honda's limited supply of replacement parts. Related Video: Statement by American Honda Regarding SRS Electronic Control Unit Recall: 2008-2010 Honda Accord Sedan Feb 3, 2016 - TORRANCE, Calif. Approximately 341,000 Accord Sedans affected in the United States The SRS electronic control unit will be replaced, free of charge Two injuries have been confirmed related to this issue American Honda will voluntarily recall approximately 341,000 Honda Accord Sedans from the 2008-2010 model years in the U.S. to replace the Supplemental Restraint System (SRS) electronic control unit. Manufacturing process issues may allow moisture to enter the circuitry within the SRS electronic control unit, which, over time, can cause corrosion and eventual malfunction of the unit. If the SRS control unit fails from this scenario, the SRS indicator will illuminate on the vehicle's dashboard, and, in the event of a vehicle crash, the airbags may not deploy, increasing the risk of injury. Honda has confirmed two injuries related to this issue. A new SRS control unit will be installed in affected vehicles, free of charge. However, due to the large volume of new parts needed to repair affected units, the necessary parts will not be available until fall 2016. As a result, owners of affected vehicles will be informed of the recall in an initial mailed notification letter in mid-March 2016. A second notification letter will be sent to inform owners when parts become available.