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Chevrolet considering midsize crossover to slot between Traverse and Equinox

Crossovers are the new hotness, and automakers are looking to cash in by offering a size and shape for every customer. With Chevrolet's debut of the new 2018 Traverse in Detroit, which grew ever so slightly compared to the first-generation model, there is now a midsize-crossover-sized hole between the three-row Traverse and the compact Equinox. When asked about that obvious space, a Chevrolet spokesperson told us the company is looking into the possibility of expanding its crossover lineup. It should be a relatively simple thing to do, since all it would take is reskinning and rechristening the GMC Acadia with a bow tie, and we all know how much GM loves platform sharing. Although they're now different sizes, the new Acadia and Traverse still use the same platform; the Acadia is now on a short-wheelbase version of the C1XX while the Traverse uses long-wheelbase C1XX parts. A short-wheelbase Chevy built on the C1XX likely would be differentiated visually from both the Acadia and the larger Traverse. It may seem like flooding the lineup with more and more models would cannibalize sales of existing ones, but Chevrolet said it would rather have customers stay within the brand rather than going to another automaker. There have been whispers that some form of the Blazer name (possibly TrailBlazer) may make a return on a midsizer, but if it does don't expect an old-school body-on-frame SUV like the old one. In the end, if Chevy builds it, customers will come. Related Video:

2017 GMC Model Year Preview and Updates

GM's 'professional grade' truck and SUV specialist continues to deliver its utility-with-luxury vibe, optimized in the all-new Acadia, relatively new Canyon and continual updates to its Sierra pickups and Yukon SUVs. GMC ACADIA: An all-new Acadia - pictured above - is aimed at the heart of the midsize segment. In an unusual step, the GMC product team downsized the Acadia, dropping 700 pounds from the earlier platform in the process. The new crossover is available in four trims – SL, SLE, SLT and Denali – and an offroad-oriented All Terrain package is available on both SLE and SLT when equipped with all-wheel drive. For young families, GMC introduces the industry-first Rear Seat Reminder, a prompt which will remind the driver to check the rear seat area before leaving and locking the vehicle. CANYON: The midsize pickup introduces two new variants for 2017. The upmarket Denali adds swag – unique chrome grille, 20-inch aluminum wheels and various interior upgrades – to its swagger, while the All Terrain X provides the adventure traveler with all-terrain tires, off-road suspension, Hill Descent Control and all-weather floor liners. SIERRA: The Sierra's maximum trailer tow rating of 12,500 pounds is the best in the full-size, crew cab segment. New features include Teen Driver, active aero shutters on all models and available tri-mode power steps. Also, GMC adds two new colors to the palette: Dark Slate Metallic and Pepperdust Metallic. SIERRA HD: The big news is the addition of the All Terrain X to GMC's heavy duty lineup. With an offroad-specific footprint provided by its 18-inch aluminum wheels and Goodyear Duratrac tires, ground clearance is enhanced by the Z71 off-road suspension, and an Eaton automatic locking differential keeps you rolling. TERRAIN: While the 2018 Terrain awaits its showroom debut, the 2017 Terrain's new Nightfall edition darkens the Terrain vibe. The one new color for 2017 fails to hit a brighter note; it's Graphite Gray Metallic. YUKON/YUKON XL: Perhaps the ultimate Uber capsule, the big/bigger SUV enters 2017 with a host of refinements, including GM's Teen Driver feature, upgrades to rear seat entertainment, available low speed forward automatic braking, active aero shutters for improved efficiency and one new color: Dark Sapphire Blue Metallic. If you're looking to maximize your visual presence, consider the SLT Premium Edition, which ups the chrome content well beyond the commercial minimums.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.