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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

2015 GMC Canyon

As discussed earlier today, the 2015 Chevrolet Colorado is a new standout in terms of midsize trucks. But the Colorado wasn't the only pickup the General Motors team brought to San Diego for us to sample. Also along for the ride was a pack of GMC Canyons, the slightly more expensive and polished platform-mate to the Chevy.
There's no question that the Canyon and the Colorado are a lot alike under the skin - almost entirely, in fact - so GMC has worked to first create some daylight between the two trucks by way of sheetmetal. This is most obvious from the front view, where the blocky and blingy GMC grille replaces the more subdued tone and shape seen on the Chevy's nose. Projector headlights with LED running lights come as standard, and, again, with the squared-off look that is typical of the brand. 16-inch aluminum wheels come stock on the GMC, too, with the 17-inchers seen on my photo truck offered as standard equipment on the top-trim SLT.
GMC considers the Canyon to be the only premium truck in the segment (which is clearly true), and the team has spent a ton of time and effort to get the interior correct to prove out that point. "Any trim that looks like metal, is metal," I was told at the product briefing, a certain indication that the company is serious about bringing a new class of buyer to a truck segment that it hopes to redefine.