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Engine block heater issues force GM to recall 324,226 diesel heavy duty trucks

General Motors has issued a recall on 324,226 diesel heavy duty trucks that could be susceptible to short circuits, and consequently, potential fire. The recall affects several models of heavy duty Chevrolet Silverados and GMC Sierras with optional engine block heaters. GM is recalling seven different truck models spread across three years. The recall affects the 2017-2019 Chevrolet Silverado 2500HD, 2017-2019 Silverado 3500HD, 2019 Silverado 4500HD, 2019 Silverado 5500HD, and 2019 Silverado 6500HD, plus the 2017-2019 GMC Sierra 2500HD and 2017-2019 Sierra 3500HD. Specifically, it includes these models with the 6.6-liter Duramax diesel engines and the optional engine block heater. The recall technically deals not with the engine block heater itself, but the way it is connected. According to NHTSA campaign No. 19V328000, the engine block heater cord or the terminals that link the cord to the heater could short circuit. A short circuit could potentially damage engine components and result in a fire. According to The Detroit News, 19 fires have been reported but nobody has been injured. GM has yet to figure out a fix, and thus has not yet released a notification schedule for affected customers. If you believe your vehicle is part of the recall, contact GM customer service at 1-586-596-1733 and use reference number N182206310.

2021 GMC Sierra adds towing tech, new HD Black Diamond Edition

Trailer towing is the focus of several new technologies coming to the 2021 GMC Sierra pickup, with the new features available both on the Sierra 1500 and the Sierra HD. The 2021 Sierra also sees expanded availability of GMC's MultiPro tailgate, a price cut for the available 3.0-liter Duramax turbodiesel six, and a new Black Diamond Edition of the Sierra HD. Pickup truck makers are engaged in a trailering-technology arms race. Already, the GMC Sierra offers its ProGrade Trailering package that features a "Transparent Trailer" virtual camera view and a Rear Trailer View that uses an auxiliary camera mounted on the back of the trailer. To that, GMC is adding a Trailer Length Indicator that can alert drivers of another vehicle in the adjoining lane during a signaled lane-change. A new Jack-Knife Alert warns the driver if the front of the trailer approaches the rear of the tow vehicle. The warning appears in the center screen and can also trigger a seat vibration. The previous Rear Side View split-screen now also works when reversing and adjusts for the angle of the trailer. The Cargo Bed View now includes a zoom feature and hitch guidance for connecting gooseneck trailers. Finally, the previous Rear Trailer View adds a trailer-angle indicator and dynamic guidelines. In other equipment news, the six-position MultiPro tailgate is newly available on the Sierra 1500 SEL and Elevation trims and standard on the Sierra HD SLE. The fancy Sierra HD Denali adds Surround Vision and Bed View cameras to the standard-equipment list. Standard and optional engine choices for the Sierra are unchanged for 2021, but the price of the optional 3.0-liter turbodiesel engine in the Sierra 1500 is reduced by $1,500. For 2021, on models where the 5.3-liter V8 is standard (SLT, AT4, and Denali), the upcharge will be $995. For the SLE and Elevation, where the 2.7-liter V6 is standard, the cost to upgrade to the diesel is now $2,390, again a decrease of $1,500. Lastly, the Sierra HD adds a Denali Black Diamond Edition. It includes 20-inch gloss-black wheels, power-retractable side steps, premium audio by Kicker, an Auxiliary Trailer Camera, trailer tire-pressure monitor sensors, and premium floor mats with removable carpet inserts. It comes in any color you want so long as it's Ebony Twilight Metallic. The Black Diamond Edition is pictured above. Related Video:    

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")