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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GM announces four new recalls, 507k vehicles affected

428,211 of these vehicles are located in the United States, 57,706 are in Canada, and 20,956 are in other markets. In its seemingly never-ending string of recalls, General Motors today announced four new campaigns covering some 506,873 vehicles. 428,211 of these vehicles are located in the United States, 57,706 are in Canada, and 20,956 are in other markets. First up is the 2013-14 Chevrolet Cruze, which is being recalled because "the inflator in the driver's front airbag may rupture and/or the airbag may not inflate during airbag deployment," according to GM. This could shoot metal pieces of the inflator into the cabin, injuring occupants during a crash. What's more, GM says that if the airbag does not inflate, this could, obviously, increase the risk of injury to the driver. A total of 29,019 Cruzes are affected in the United States, with an additional 4,066 units being recalled in Canada. The largest of the four recall campaigns involves four-wheel-drive versions of the 2014-15 Chevrolet Silverado and GMC Sierra, as well as the 2015 Chevy Tahoe, Suburban, GMC Yukon and Yukon XL. A grand total of 392,459 vehicles are affected in the US, with 53,607 more found in Canada, and an additional 20,874 in other markets. Here, the transfer case "may electronically switch to neutral without input from the driver," GM states. The automaker adds that if this occurs while the vehicle is moving, power will not be sent to the wheels. On top of that, if the vehicle is parked, it may roll away unexpectedly if the parking brake has not been set. In smaller recall news, 4,794 2013-14 Chevy Caprice police cars and SS sedans are being recalled in the US. According to GM, "If the motor gear teeth become stripped, the wipers may not operate" in these models. Lastly, 1,939 2014 Chevy Corvettes fitted with the FE1 or FE3 suspension are being recalled in the US "to repair a possible insufficient weld in the rear shocks that could lead to a fracture and/or reduce the shocks' service life." In Canada, 33 additional vehicles are affected, as are 82 more 'Vettes that were exported to other markets. General Motors is aware of one injury regarding the Cruze recall, and is not aware of any crashes or injuries in the other three recalls. Scroll down for the automaker's official release. GM Announces Four Vehicle Recalls DETROIT – General Motors (GM: NYSE) today announced four safety recalls covering 428,211 vehicles in the United States.

Chevy Colorado, GMC Canyon get updated tachometers due to graphical error

After James Bearing bought a Chevrolet Colorado, he noticed a discrepancy between the truck's spec sheet and the truck's tachometer: Chevrolet said 3.6-liter V6 in the little pickup produces 305 horsepower at 6,800 rpm, but the the tachometer indicates a redline at 6,500 rpm. So either he wasn't making as much power as he was promised, or the tachometer display was incorrect. Bearing said he asked Chevy about it but got no response. Until now. A General Motors spokesman said the rev limiter is indeed set for 6,800 rpm, but the tach graphics "are slightly off" in the Colorado and the GMC Canyon, and submitted an SAE horsepower certification to back him up. If you're wondering how such a thing got past quality control... well, let's just say you're not alone. GM is going to fix "the graphics on future trucks," which makes it sound like Bearing will just have to learn to live with the indicated redline he's got. He could always pretend he's driving a sleeper, with four more ponies waiting to be unlocked in the danger zone for those who dare. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos Related Gallery 2015 GMC Canyon: Quick Spin View 27 Photos News Source: Auto Guide Auto News Chevrolet GM GMC Truck gmc canyon