2023 Gmc Yukon Denali on 2040-cars

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GMC's electric, 1,000-horsepower Hummer SUV makes a surprise appearance

We knew the GMC Hummer pickup would spawn an SUV, but we didn't expect to see it so soon. It quietly appeared in a marketing presentation about electric cars that General Motors streamed online in November 2020. The camera never focused on the SUV, there was always an executive sitting in front of it, but we see enough to tell it's closely related to its pickup sibling. Both battery-powered off-roaders are nearly identical from the tip of the front bumper to the edge of the rear doors. The SUV's overhang is a little bit shorter than the pickup's, though there's presumably space for a third row of seats. Its rear end doesn't appear in the presentation. Nothing suggests GMC made major powertrain changes to the SUV, so it's likely identical to the truck underneath the sheetmetal. Range-topping models will receive three motors zapped into motion by a 24-module Ultium battery pack. Motorists will have 1,000 horsepower and approximately 350 miles of driving range to play with. GMC plans to start building the Hummer pickup in late 2021, and the SUV might not enter production until early 2022. We expect pricing will initially start above $100,000, but more affordable variants will gradually join the lineup during the first half of the 2020s. When it lands, the off-roader will compete directly against the Rivian R1S. General Motors will invest $27 billion into electric and autonomous cars by 2023. Its portfolio of EVs will also include a Silverado-sized pickup, a crossover based on the Bolt, and a high-end Cadillac crossover named Lyriq. "We want to be number one in EVs in North America," affirmed company boss Mary Barra.

2018 GMC Canyon Denali isn't worth the money

In the GMC lineup, Denali is the top dog. It's the trim with all the bells and whistles, and often provides an experience comparable to Cadillac. Unfortunately that's not the case in the GMC Canyon Denali we drove recently. In the Canyon's case, the Denali trim isn't worth the price premium because it isn't luxurious enough and doesn't distinguish itself from the midlevel SLT trim. While the outside maintains the Denali look with a unique chrome grille, chrome door handles, 20-inch wheels, and big Denali badges (which a guy at a car wash immediately noticed when this editor drove past), the interior and feature set don't rise to meet the borderline Cadillac image of Denali. All GMC did to spruce up the already drab, gray, plasticky interior of the Canyon was give it black leather, some real aluminum trim, some fake wood trim, and stitched soft-touch surfaces. The aluminum and leather are nice touches, but they don't look much different from the black and aluminum-look plastic in lower trim models. The fake wood also looks really fake. They're also exactly the same upgrades as what you'll find in an SLT. But the SLT offers a dark brown color scheme as an option, which would help alleviate the dinginess, and the SLT, equipped exactly like a base Denali, costs $2,690 less at $41,575. The same issue comes up with equipment. The Denali has heated seats and steering wheel, navigation, automatic climate and navigation, but so does the SLT. The big problem here is that Denali is supposed to indicate the best, most luxurious vehicle GMC has to offer, but there's not enough differentiation — or specialness, even — to separate it from a well-optioned SLT. GMC needs to give the Denali something more. It needs some real wood trim, or perhaps some interior schemes with contrasting materials you can't find in other Canyons. It should have some other special luxury features included that can't be added to lower trim GMCs such as a heads-up display, automatic windshield wipers, push-button keyless entry and starting, things like that. The real reason to buy the Canyon Denali is really to get the prestige that the Denali badge brings, rather than the specific equipment it has — the Denali name has some value, after all. But if you can look past the badge and focus on practicality, the SLT is the runaway winner, offering the exact same experience for a notably lower price.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")