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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Leak reveals GM's 2017 heavy duty diesel trucks to get 910 lb-ft of torque [UPDATE]

UPDATE: Chevrolet officially announced specs for the 2017 Silverado HD and the rumors were true. The truck's new Duramax 6.6-liter turbo-diesel V8 puts out 445 horsepower and 910 pound-feet of torque. Chevrolet says the new motor produces 19 percent more torque and 12 percent more horsepower, while producing 35 percent fewer emissions. Overall, the new engine is a big improvement over the current motor, which generates 397 horsepower and 765 pound-feet of torque. According to Truck Trend, GM's newest heavy duty pickup trucks will pick up quite a bit more power and torque. The publication spotted a recent GM Powertrain ordering catalog that had the engine specs for the 2017 model year and managed to get some screenshots before the catalog was taken down, and they can be viewed here. The screenshots revealed that the 6.6-liter turbodiesel V8 powering the Silverado and Sierra heavy duty models will boast 445 horsepower and 910 lb-ft of torque. This is a substantial gain over the current models' 397 horsepower and 765 lb-ft of torque, and as Truck Trend points out, it exceeds the Ford Super Duty line's horsepower output of 440, but comes short of the 925 lb-ft rating. Truck Trend credits part of this output gain to the new intake system GM will introduce on the 2017 heavy duties. The intake gets 60 percent of its air from a scoop on the hood, with the other 40 percent coming from behind one of the front fenders. GM doesn't reveal horsepower figures in the press release about the scoop, but it does say the cooler air helps with maintaining the engine's output, and that the scoop does produce a ram-air affect, providing more air at speed. As we know, more air plus more fuel equals more power, but there's likely more to the power increase in this engine than only the intake. Related Video: News Source: Truck Trend via MSN Chevrolet GM GMC Truck Diesel Vehicles

2019 GMC Sierra Denali and its nifty tailgate roll into dealers

We've got more details about the 2019 GMC Sierra Denali now that it's rolling into dealerships, starting with its floor price of $56,195, including destination fee, for the rear-wheel-drive models. That's a jump of $1,900 over the previous generation of its premium full-size pickup. Four-wheel-drive models start at $60,295. The crew-cab truck has grown in every dimension as well, adding about 4 inches to the wheelbase, nearly 2 inches in length and 1.2 inches in width. There's also nearly 3 inches more rear legroom. Bed options are 5-foot-8 or 6-foot-6. There are three engine options. Two are carryovers from 2018: a 5.3-liter V8 that sends 355 horsepower and 383 pound-feet of torque through an eight-speed automatic transmission, and an available 6.2-liter V8 that makes 420 hp and 460 lb-ft of torque and mated to a 10-speed automatic. Both come with GM's dynamic fuel management cylinder-deactivation technology to optimize power and fuel efficiency. A new 3.0-liter turbodiesel paired with a 10-speed automatic is expected in early 2019. The EPA hasn't yet released official fuel economy ratings, but GM estimates them at 17 miles per gallon in the city and 23 mpg on the highway for the two-wheel-drive versions, and 15/21 in four-wheel drive. The truck gets adaptive ride control which can adjust the dampers every 2 milliseconds based on real-time monitoring of the road and driver inputs for improved ride and handling. A new traction select system adjusts the transmission shift points, throttle mapping and StabiliTrak to tailor performance to different terrain or weather conditions. Inside the crew cab, there's new Forge leather-appointed seats, open-pore wood trim and dark finished aluminum decor, plus an 8-inch-diagonal HD color touchscreen with embedded navigation and Apple CarPlay and Android Auto compatibility. Most of the other new stuff we've covered before, including new C-shaped LED headlights and LED tail and fog lamps, optional 22-inch wheels, full-color head-up display, trailer-hitch assist apps and cameras, and rear-camera mirror. The truck also loses up to 360 pounds from the outgoing model via a scratch- and dent-resistant carbon-fiber bed box that replaces steel, and use of aluminum in the doors, hood and tailgate.