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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM delivers best Q3 sales since 1980, 2.4M vehicles sold

People are a weird sort. Even after registering over 70 recalls through the first three-quarters of 2014, General Motors saw its best Q3 results since Jimmy Carter was in the White House, registering over 2.4 million global sales between June and September on the back of strong results in the US and China.
US sales were marshaled by good results for GM's pickups, the Chevrolet Silverado and GMC Sierra, which bumped the manufacturer's truck market share to 35.6 percent, up nearly three points from Q1 2014. Buick has seen healthy growth as well, with the Encore dominating its segment for the sixth month running.
It was China, though, that really bolstered GM's sales, as the company's efforts to top last year's record-setting 3.16 million units continued apace. Small SUV sales saw massive growth, with Encore, Chevrolet Trax and Captiva figures jumping 90 percent in Q3. Brand-wise, Chevrolet, Cadillac and Buick all saw sales gains in the PRC, with each recording double-digit year-over-year jumps. Cadillac sales alone were up 63 percent compared to the first nine months of 2013.

2019 GMC Sierra spied sporting just a thin wrapping

A new Chevy Silverado is on the way, and along with that comes it's fraternal twin, the GMC Sierra. We've seen spy shots before, but, like the Silverado we saw a few days ago, this is our best look yet. Nearly all of the loose-fitting camouflage has been removed, giving us a decent view of the bodywork. A brief look shows that the Sierra and Silverado will have significant styling differences for this generation. In the past, GMC trucks have been little more than rebadged Chevrolets. That's been changing in recent years, and the divide seems to be growing larger. The grille looks much larger than the Silverado's and there appears to be a small inlet right where the hood meets the front. From the side, we can see that the two trucks have different fenders and beds. The wheel wells on the GMC are squared off at the rear. Compare that to the round wells on the Chevy. Out back, the design is far more similar. Both trucks appear to have rear-facing exhaust outlets. The taillights, too, look to have close to the same shape. A big bulge in the center of the tailgate likely hides a large GMC badge. We still don't have a firm reveal date, but look for some further news this auto show season. Related Video: