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No carbon fiber was harmed in the making of new 2015 GMC Sierra Carbon Edition

Carbon fiber is known for its properties of combining amazing strength with extremely low weight, and its frequent use in high performance vehicles gives the material a somewhat aggressive air. GMC is hoping to play on some of that mean reputation with its upcoming trio of Sierra Carbon Editions. However, despite their name, there's no actual carbon making its way onto these trucks (at least in the form of CF). Instead, the special edition is a graphics package with some extra equipment thrown in.
All three specials are based on the 2015 Sierra 1500 and can be ordered in two- or four-wheel drive configuration and with the standard 4.3-liter V6 or optional 5.3-liter V8. Things kick off with the standard Sierra Carbon Edition for $33,075, including destination, available only on the double cab body. Buyers get a black grille, carbon fiber decals on the hood and tailgate and body color trim for the door handles and mirror caps. The edition also adds keyless entry, a 110-volt outlet and LED cargo box lighting.
Buyers wanting just a touch more style can opt for the Carbon 20 Edition on the SLE double cab that gets the same exterior tweaks, plus 20-inch aluminum wheels, and retails for $38,275. Finally, there is the Carbon 22 Edition starting at $42,270 on the SLE in double- or crew cab models. It adds further black 22-inch wheels, tubular side steps, fog lights, keyless start, a universal home remote, dual-zone climate control and 110-volt outlet.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2014 GMC Sierra

Is the Best GMC Truck Ever Made Good Enough?
We've got a bright aluminum Airstream camper hitched to our rear bumper as we head up Southern California's coast because GMC says that 60 percent of all full-size pickup owners will use their trucks for towing.
Rather than forcing us to absorb its capabilities in a long-winded PowerPoint presentation, the automaker brought us to Los Angeles and handed us the keys to its all-new 2014 GMC Sierra 1500. After jumping behind the wheel of a 5.3-liter V8 model, we drove up the foggy Malibu coast (locals call the soggy early-summer weather "June Gloom") and made our way to the Camarillo Airport for a towing refresher. Once completed, a brand-new 23-foot Airstream was hitched to our aft end and we were pointed towards a campground just west of Santa Barbara.