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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Submit your questions for Autoblog Podcast #313 LIVE!

We record Autoblog Podcast #313 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #313
2014 Chevrolet Silverado and GMC Sierra introduced

GM updating fullsize pickups for 2015

As Ford prepares to hit the market with its x-factor, aluminum-intensive F-150 and Ram sales stand tall enough to meet General Motors truck sales eye-to-eye, GM is putting the word out that it's going to add more features to its trucks and do so more regularly. An executive engineer for pickups told reporters that "a whole array" of changes are on the way as soon as the 2015 model year and then would likely come "the year after that, the year after that, the year after that."
Only GM knows the way it plans to go with its fullsize trucks, with almost everyone else - including its dealers - griping about market share at the same time as they applaud profits and hope for clarity and growth. GM raised prices on the Chevrolet Silverado and GMC Sierra not long after launch even as it was losing market share and getting called "the least successful large pickup launch over the last 15 years," further upsetting dealers, then Ram outsold the Silverado in March of this year and led GM to increase incentives. But transaction prices rose with the premium; in the first quarter of this year more than 37 percent of the trucks costing more than $40,000 were the Silverado and Sierra, leading one dealer to say of the Sierra, "You can't sell a cheap one," and the analyst who made that "least successful launch" comment to opine, "GM may have made the right call to go for price over share."
We won't know for a few months what any of these updates will be, but the rumored changes for the Silverado and Sierra appear to cover all the bases, including appearance, capability and fuel economy. Rumors run to higher gear counts, stop-start technology and diesel engines before brand-new pickups come for the 2019 model year, those next-generation models supposedly to be engineered with a lot more aluminum.