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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC Hummer EV infotainment built with Unreal Engine used by 'Fortnite' and 'Rocket League'

We're only a couple weeks away from the reveal of the GMC Hummer EV truck and SUV. And we're expecting a lot of boasting about impressive capability and unique features. What we weren't expecting was for its infotainment system to be built on a video game engine. That's the news that has come out of Epic Games, creators of Unreal Engine, the basis of the Hummer's infotainment system. If you've been an avid video gamer anytime in the last 20 years, Unreal Engine should be recognizable. The first version of it powered Epic's "Unreal" and "Unreal Tournament" games, and more recent versions power multiplayer hits such as Epic's "Fortnite" and Psyonix's "Rocket League." The engine has been licensed out to countless other game developers for titles by both indie developers and large game companies. But its use in the GMC Hummer will be the first time it has powered a production car's infotainment system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Epic didn't say which version of Unreal Engine is being used in the Hummer. Presumably it's a version of Unreal Engine 4, since Unreal Engine 5 hasn't been released yet. Also, while Epic released a trailer announcing the partnership and showcasing Unreal's 3D rendering and menu developing tools, it doesn't give us a peak at what the infotainment and instruments of the Hummer will look like. The company does tout fast boot-up times, powerful graphics, and over-the-air updates as useful features included with Unreal. But for a clear look at the final product, we'll have to wait for the October 20 reveal. Related Video:

2018 GMC Terrain Drivers' Notes Review | Summon the Druids, it's a better Equinox

We've had plenty of time in the all-new Chevrolet Equinox, testing it with all three of its available turbocharged four-cylinders: the 1.5-liter, the 2.0-liter performance upgrade and the diesel fuel economy upgrade. Finally, however, we get a turn behind the wheel of its brother from a different corporate mother: the 2018 GMC Terrain. This duo is certainly one of the most disparate pairings in GM's long badge-engineering past, with virtually no visual similarities inside and out. They're even less similar than the last Equinox-Terrain, which themselves were a far-cry from the Blazer-Jimmy days. They're largely the same under the skin, however, including their selection of engines. For the 2018 Terrain, we sampled the 1.6-liter four-cylinder turbodiesel good for 137 horsepower and 240 pound-feet of torque. It's an unusual powertrain to be sure, as no other compact crossover SUV in this country offers one (though Mazda has been threatening to do so for years now), but boasts an EPA-estimated fuel economy rating of 28 mpg city, 39 mpg highway and 32 mpg combined with front-wheel drive. It's basically the same with all-wheel drive. The as-tested price of the SLT Diesel was a rather hefty $39,605. It did, however, have most options, including the Infotainment Package II and Driver Alert Package II that together include all the extra entertainment and safety gadgets. Contributing Editor James Riswick: Let's be honest, the main difference between the 2018 GMC Terrain and its Equinox sibling is the way they look. As such, I can definitively say I prefer the Terrain. It's far more cohesive and better proportioned than the rather dumpy Equinox. It also avoids the garish over-adornment of the last Terrain even if the floating roofline D pillar has passed its expiry date. I think the interior looks better too. As for the way it drives, the 2018 Terrain demonstrates great improvements from one generation to the next. The steering in particular is greatly superior in its feel and feedback. Body motions are also kept nicely in check. Is it a Mazda CX-5 or Ford Escape beater? No, but it's far more confidence inspiring now. So that's the good. Now, the extremely bad. This diesel engine vibrates so much I can't imagine anyone taking one for a test drive and choosing it over the 1.5-liter gasoline turbo. You feel it through the wheel, the pedals and the seat of your pants constantly. It's particularly bad when stopped and even present when just cruising on the highway.