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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

GM cars and SUVs recalled for leaking transmission fluid

General Motors is recalling more than 194,000 vehicles from 2018 to 2020 due to transmission fluid leaks. The leaks stem from an auto stop-start component that may have been installed with loose or missing bolts. The leaking fluid can affect the transmission's performance, and if it leaks onto a hot exhaust component, could potentially cause a fire. GM says that to date, it knows of no accidents or injuries related to the defect. The issue affects models from all four GM divisions. From Chevrolet, the affected vehicles are: 2018 Malibu, 2018–2019 Cruze, 2018–2020 Equinox, 2018–2020 Traverse, 2019–2020 Blazer At Buick, the following models are included: 2018–2019 LaCrosse, 2019–2020 Encore, 2019–2020 Enclave, At GMC, the recall includes: 2018–2020 Terrain, 2019–2020 Acadia Cadillac has two affected vehicles: 2019–2020 XT4 and 2020 XT6 The recall is scheduled to begin in mid-December. Owners of the affected vehicles will be contacted. Dealers will inspect the transmission accumulator, and replace those with loose or missing bolts.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")