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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

New Chevrolet Silverado to be revealed on Facebook on Thursday

There's not much to see here, but if you're one of those waiting for the reveal of the 2014 Chevrolet Silverado 1500, above is the teaser image that Chevrolet posted on its Facebook page. We've seen the truck in form-fitting camo before, and even less can be made out here beyond those seriously punchy Silverado-esque fenders and the knowledge that the projector-beam headlamps teased previously do indeed work. We'll have to wait until Thursday for a full perusal of the "bold exterior design" and "careful attention given to every detail" we've been promised.
Gathering intel and rumors, magnesium and aluminum contribute to the Silverado's weight loss plan, the purported "High Country" top-tier trim will contribute to luxury pickup truck competition and profit margins and the next-generation small-block V8 will contribute to improved fuel economy. On the engine note, there have been rumors of available V6 engines, and when Facebook user John Jones asked "Where's your answer to that EcoBoost Chevy?", the Bowtie replied "stay tuned on the 13th. We think you'll be pleased...".
Along with the "Raise the Bar" tag, Chevrolet says of the Silverado, "You asked, we delivered." You can watch the reveal live on Chevrolet's Facebook page at 9:30 am EST, this Thursday, December 13. The GMC Sierra 1500 will also be there, and we'll see both in person at the Detroit Auto Show in January.

2020 GMC Sierra 2500 HD and 3500 HD spied on public roads

We saw spy shots of the Chevrolet Silverado HD a short time ago, and now it looks like GM has got the 2020 GMC Sierra Heavy Duty trucks running around in public too. The one we're looking at here appears to be a 2500 Denali Crew Cab, distinguished easily by the same Denali grille on the 2019 Sierra 1500. Aesthetic differences between the front fascias on the 1500 and 2500 HD are small, but the 2500 is a bit more muscular in the hood and lower trim treatment. GMC doesn't look like it's hiding a whole lot with this camouflage, since the sheets over the grille and headlights are mostly transparent. The black tarp over what appears to be a hood scoop leads us to believe it will have the same type of hood design as the 2018 HD. Other interesting bits revealed here are around the rear of the pickup. We can see the same interface for the MultiPro six-way tailgate on this truck as the 1500, so at least the Denalis will have the trick tailgate (we'd expect every trim to have it, though). Just like we saw on the Silverado, the Sierra HD gets the stepside feature just ahead of the rear wheels. LED taillights are clearly visible through the thin veiling, and GM's rear steps remain as well. in addition to this 2500 HD, our spy photographers also caught a 3500 HD model. This one isn't a Denali, as the grille shows its hand again. The grille is different than any of GM's designs on the new trucks we've seen thus far, actually. GMC showed us a teaser of what a new Silverado HD grille would look like months ago, but this differs even further than that. It looks rather minimalistic under the sheet for now, with strong horizontal slats. The actual shape and design of the truck is revealed for the most part, since it's just wearing a thin body wrap. Its mirror design appears to be different from last year's, as the arm is completely solid. A sidestep right in front of the rear wheels carries over from the 2500 HD too. We imagine both this truck and the Silverado HD will debut early next year during auto show season. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.