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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

WI dealer under fire for selling new GMC to dying, blind 89-year-old WWII vet [w/video]

You know, people, getting through this life from one end to the other in one piece really does require just one rule: don't be a prick. If you ever find yourself in a situation of dubious moral standing, take a step back and ask yourself, "Am I being a prick to any person or thing?" If the answer is "yes," then stop what you're doing, apologize and go home. One dealership in Wisconsin could possibly have benefitted from that course of action when it reportedly helped David McMurray con his elderly and disabled parents into buying a brand-new $42,000 GMC Terrain for his use.
According to local news reports, a representative from Palmen Motors visited Harold and Christen Thomsen's home to collect signatures for a loan agreement three weeks before the 89-year-old, legally blind Harold passed away. The World War II veteran was on morphine and in hospice when he signed for the GMC, and his 90-year-old wife suffers from dementia. Even so, upon being discovered, the dealer initially said everything was done "legally." According to Barb Tinkler, McMurray's sister, the sale was a scam that remained hidden until he was busted for an unrelated criminal charge.

2022 GMC Hummer EV dimensions, clearances and off-road features explained

There are two things that almost everyone immediately thinks of when they hear the word "Hummer." And they are size and off-road capability. Looking at the numbers on the 2022 GMC Hummer EV, it seems the electric pickup has literal truck loads of each. One of the most prodigious numbers is the truck's width. See those clearance marker lights on the roof? They aren't just there for style, they're required by law due its width. At 86.7 inches, it's just a bit wider than a Ford F-150 Raptor, which is itself 6.4 inches wider than a comparable F-150. The Hummer is also 5.5 inches wider than a GMC Sierra. Length is more reasonable at 216.8 inches, which is much less than a full-size crew cab pickup (a Sierra 1500 is 231.7 inches with its 5-foot-8-inch box or 241.2 with the 6-foot-6 one). It's even 3 inches less than the Raptor SuperCab and only 4.4 inches longer than a GMC Canyon with the standard 5-foot-2-inch box. In other words, the Hummer EV is roughly as long as a midsize pickup but is wider than a heavy-duty one.  What does that mean for the cabin? With 38.9 inches of rear legroom, it falls well short of a Sierra Crew Cab's 43.4, but it's important to remember that crew cab pickups have an overkill amount of limo-like legroom. The Hummer's amount is still 3.7 inches longer than a Sierra Double Cab and 3.1 inches longer than a Canyon Crew Cab. Headroom, which was rather pathetic in the old Hummer H2, is 38.6 inches in the back seat – less than both its GMC truck siblings, but not by much. In other words, there should be plenty of space back there. Note that GMC didn't indicate bed length, frunk volume, or importantly, curb weight. We will update this should we find out answers to any of those.  Although it's big, the Hummer has plenty of features to make it nimble off road, both traditional and high-tech. One of the primary features is the height-adjustable air suspension, which offers 13 inches of travel and automatically adjusts damping for driving conditions. It has three main levels, a lowered setting for Aero Mode that helps with improving highway energy use, a default height for the normal driving modes, and a higher setting for the off-road Terrain Mode.