2001 Gmc Yukon Xl 1500 Denali Sport Utility 4-door 6.0l on 2040-cars

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2020 GMC Sierra gets small price bumps, package discounts and tweaks

A couple of months ago we covered a brace of changes GMC made to the 2020 Sierra 1500. Those included availability of the 2.7-liter turbocharged four-cylinder with 310 horsepower and 348 pound-feet of torque, the 5.3-liter V8 getting the 10-speed automatic transmission, the CarbonPro Editions debuting for AT4 and Denali trims, and a new bed view camera. But GMC has made a few more smaller changes throughout, as GM Authority found, part of a detailed overhaul among GM's pickup lines that's already changed trim names, trim volume, and prices on the Chevrolet Canyon and GMC Colorado. We'll start with MSRP adjustments on the 2020 Sierra: 4WD drivetrains in SLT, and the AT4, and Denali trims that only come in 4WD, see a price increase of $200. There are also more MSRPs to consider this year, with a handful of new Elevation models filling price gaps.  The only changes inside are AT4-logoed all-weather floor liners that come standard for that trim, and adaptive cruise control joining the Driver Alert Package II available on the SLT, AT4, and Denali trims. Speaking of packages, the Value Packages represent truth in advertising. The new base-model Sierra Sierra Value Package costs $860 to combine the Convenience Package and Trailering Package. Those two cost $1,640 when ordered separately. Sticking with the base trim, the Chrome Exterior Package disappears because the chrome bumpers it added are now the standard finish. Black bumpers front and rear can be ordered at no charge, and the 17-inch Bright Silver painted aluminum wheels can be ordered alone. One trim up, the SLE Value Package lumps Convenience and Trailering, too, but it only costs $380, which is $15 less than the Trailering Package by itself. The Elevation Value Package gets cut by $1,330 to $585. On the AT4 trim, GMC dropped the price of the CarbonPro Package from $1,060 to $560, and the Premium Package comes down by $500 as well. The same $500 discount applies to the SLT Premium Package. The new 2.7-liter turbocharged four-cylinder is the optional engine on the base, SLE, and Elevation trims, saving $235 on the first trim and $395 on the other two compared to ordering the standard 4.3-liter EcoTec V6. Smokey Quartz Metallic exterior paint is expected to disappear come Q2. Two new wheels enter the range in the upper reaches, one being a 20-inch Carbon Grey painted rim available on the AT4 CarbonPro Edition.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM can't keep up with most popular pickup orders

With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra trucks that Chevrolet and GMC dealers are allowed to order.
Although it's unclear how long it will take to resolve the parts shortage, GM doesn't have much time to sort it out, as a new Ford F-150 looms on the horizon. At launch, GM's fullsize trucks were offered only with a base 4.3-liter V6 and the 5.3-liter V8, but a burlier 6.2-liter V8 will be available soon. Interestingly, at least at the moment, GM truck buyers don't seem as willing to downsize to V6 power as buyers of the F-150, which gets some 42-percent of its sales from trucks equipped with its EcoBoost V6 engine (not including the normally aspirated base V6).
Working out the kinks in the Silverado and Sierra's supply chain couldn't be more important to the health of the company. Full-size pickups are a huge profit driver - in 2012, the trucks were said to make up about two-third of GM's total profits.