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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video:

2019 GMC Sierra AT4 gives Raptor and Ram a new off-road rival

The 2019 GMC Sierra AT4 blends off-road hardware into a modern, thoroughly updated pickup truck that doesn't skimp on power, luxury, or safety equipment. From its higher suspension setup to its available carbon-fiber cargo bed and the new MultiPro tailgate, the 2019 Sierra AT4 is a direct shot across the bow — or cargo beds, if you prefer — of staunch rivals like the Ford F-150, Dodge Ram and Toyota Tundra. Revealed tonight in New York City, ahead of this week's New York International Auto Show, the truck may seem to be in a strange setting. Then again, with the amount of tire-swallowing potholes currently scattered around the Big Apple, a rugged truck like the Sierra AT4 could be the perfect vehicle for either off-road excursions or an especially bumpy commute. Riding two inches higher than the standard 2019 Sierra, the AT4 comes with standard features like all-wheel-drive with a two-speed transfer case, locking rear differential, Rancho monotube shock absorbers designed specifically for off-roading, along with skid plates and 18- or 20-inch alloy wheels fitted with all-terrain tires or optional, mud-loving Goodyear Wrangler Duratecs. Hill descent control and GMC's Traction Select system are also standard. The latter of these two lets the driver choose between preset drive modes, suitable for various types of terrain and weather conditions. The system then adjusts throttle response, shift points, and the electronic stability control according to each mode. Related: 2018 GMC Sierra 1500 buying guide "The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life's beaten path," said Duncan Aldred, vice president of Global GMC. "It's also the beginning for the AT4 brand, which will be seen on every vehicle in our lineup in the next two years." Based on the new 2019 Chevrolet Silverado, the GMC Sierra (including the AT4 model) looks to stand out from its corporate cousin in terms luxury touches, along with some subtle exterior details. For the AT4, these visible differences include a body color grill surround and bumpers. Meanwhile, the inner grille, front fog-lights and faux fender vents feature a black-chrome finish. It's not flashy, which is probably exactly what GMC wanted for its upscale truck. The standard engine is a 5.3-liter V8, though buyers can choose an optional 3.0-liter turbo-diesel inline-six or 6.2-liter V8.