1999 Gmc Yukon Sle on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Acadia starts at $29,995

The 2017 GMC Acadia has a lower price in addition to its smaller size and 700-pound weight loss. The latest model starts at $29,995 (including $925 destination) when it arrives at dealers this spring, which is $1,905 less than last year's base version. That low price is just for the front-wheel-drive only SL trim, but there are savings throughout the 2017 lineup. The least expensive all-wheel drive version comes on the SLE model for $35,375, versus $37,100 last year (after $925 destination). The top-spec all-wheel drive Denali now costs $47,845, compared to $50,815 for the 2016 version. You can check out the MSRP for each trim in the release below. The new All Terrain model costs $40,040 and gets a more sophisticated all-wheel drive system with an active twin clutch. GMC claims the layout improves performance in wet, snowy and icy conditions. However, the trim is only available in five-passenger configuration, and storage bins in the floor replace the third-row seat. The 2017 Acadia price is also competitive with some challengers in the segment. For example, a base 2016 Honda Pilot is more expensive at $31,045 (after $900 destination), and the top Elite is $47,470, which is barely cheaper than the Denali. A base 2016 Ford Explorer is more costly at $31,995 (after $945 destination), and the Platinum for $53,915 is several thousand more than a Denali. The latest Acadia offers customers a bounty of tech and efficient powertrains. The IntelliLink infotainment system has support for Apple CarPlay and Android Auto, and there're available safety systems like front pedestrian braking and a surround view camera. Most models come with a 2.5-liter four-cylinder, which GMC estimates gets 22 miles per gallon city and 28 mpg highway with front-wheel drive. A 310-horsepower 3.6-liter V6 offers an estimated 25 mpg highway for front-wheel drive models. Both powertrains use a six-speed automatic. Related Video: 2017 GMC Acadia starting at $29,995 Drives to heart of midsize SUV segment with lower starting price, more features DETROIT – GMC announced today pricing for the all-new 2017 Acadia will start at $29,995 when it goes on sale this spring. The base price is $1,905 less than the 2016 base model and the new Acadia offers more standard equipment, including a new IntelliLink system with Apple CarPlay and Android Auto compatibility (User interfaces are products of Apple and Google and their terms and privacy statements apply.

2020 GMC Acadia AT4 priced just a little more than the SLT trim

Cars Direct has seen the order guide pricing the 2020 Acadia AT4 at $42,495 after destination; that means a $41,300 MSRP plus $1,195 for shipping and handling. GMC has left a lot of pricing room between the rugged, all-wheel drive AT4 and the dressed-up, top-shelf Acadia Denali with AWD, the latter costing $49,495, a $7,000 difference. The spread's blown out some by what appears to be an $800 increase for the 2020 Acadia Denali with all-wheel drive. The 2019 model costs $48,695. On the other hand, it looks like the 200 Acadia SLT trim has gone down in price. Cars Direct says that model will run $41,995, which is $300 less than the 2019 version that goes for $42,295 after destination. The new price leaves a $500 gap between the SLT-1 model with all-wheel drive and the AT4 trim, a figure that's a no-brainer to justify for any buyers trying to get a more butch curb appeal.     The Acadia AT4 package comes standard with all-wheel drive and the 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque, puts black chrome on the grille, and nabs a set of exclusive 17-inch wheels on all-terrain tires. The other two engines in the lineup are a new turbocharged 2.0-liter four-cylinder with 230 horsepower and 258 pound-feet of torque, and cylinder deactivation. That motor will be the standard kit on the SLT and Denali trim levels, supplanting the 3.6-liter that's standard on the 2019 models. The entry-level engine carries over, a naturally aspirated 2.5-liter four-cylinder making 193 horsepower and 188 pound-feet of torque.