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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Chevy Express 1500, GMC Savana 1500 get the axe

Fans of truck-based, light-duty vans can officially pour one out for the Chevrolet Express 1500 and GMC Savana 1500, as General Motors has officially put its long-serving big/little rigs out to pasture. Things aren't quite as sad as they sound, though. The heavier-duty 2500 and 3500 vans will soldier on, in order to duke it out with the largest members of Ram ProMaster, Ford Transit and Mercedes-Benz Sprinter families.
The move does seem to make a lot of sense. According to GM, customers only purchase the 1500-spec Chevrolet 23 percent of the time, while the GMC captures a mere 7 percent of the Savana family's sales. With numbers like that, it's no shock that GM thinks it can shift some of its buyers into its van family's more capable variants. "We knew we could move a lot of our 1500 customers into 2500-series territory," said GM's Joe Langhauser, the product manager for the company's full-size vans.
It's not just simple sales figures dictating the move, though. The 1500 line is taking up some valuable factory space that will be better spent on an eagerly anticipated new product.

2018 GMC Sierra 2500HD All Mountain concept: Nothing stops it in its tracks

Winter may not be the best time for sports cars, but snow and ice can still provide a ton of fun in the right vehicle. The Porsche Macan GTS I had back in January was a riot in the snow, and it was wearing nothing more than a good set of winter tires. What you really need to conquer the frozen north is tracks. These replace wheels with the same sort of equipment that helps tanks and snowmobiles roll over damn near everything in their paths. That's what makes the 2018 GMC Sierra 2500HD All Mountain concept so awesome. That and the 910 pound-feet of torque from the 6.6-liter Duramax turbo diesel V8. The All Mountain concept is set to debut this week in Veil, Colorado, home to ski slopes, log cabins and nearly year-round snow pack. The truck is based off a standard GMC Sierra 2500HD. The turbo-diesel V8 makes 445 horsepower in addition to the mountain of torque. Power is sent to all four corners through an Allison 1000 six-speed automatic. The new treads come courtesy of Mattracks. The 150 Series tracks aren't cheap — well into five figures with installation — but they give you a nice 16-inch surface at each corner. Other changes and add-ons include graphics on the bodywork, a RIGID E-Series 30-inch light bar, LEDs on the wheel well and underbody, Thule snowboard racks, a roll-up tonneau cover and a new speaker system from Kicker. The truck will stay on display in Veil all winter, though a similar concept will be making its way to various auto shows, starting with Los Angeles next week. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery GMC Sierra All Mountain Concept: LA 2017 View 9 Photos Related Gallery 2018 GMC Sierra 2500HD All Mountain concept View 10 Photos News Source: GMCImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com GMC Truck Off-Road Vehicles