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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2015 Chevy Canyon, GMC Colorado to net up to 27 mpg with 4-cylinder

Before even officially going on sale to customers, the GMC Canyon and Chevrolet Colorado midsize pickup twins are already proving to be a success with dealer orders exceeding original projections. Now, there is even more good news for these siblings, with the fuel economy for their four-cylinder engines netting class-leading numbers and the 3.6-liter V6 getting segment-best payload ratings.
The 2.5-liter four-cylinder in the two trucks makes 200 horsepower and 191 pound-feet of torque, and in rear-wheel drive and six-speed manual trim it has an EPA rating of 19 mpg city, 26 mpg highway and 22 mpg combined. Opting for a two-wheel drive configuration with the six-speed automatic bumps those figures slightly to 20 mpg city, 27 mpg highway and 22 mpg combined. Finally, a four-wheel drive model with the automatic 'box carries a 19/25/21 rating. Those numbers are a tick better here and there compared to what's offered by the optional V6.
The twins' major four-cylinder, midsize pickup rivals are the Toyota Tacoma and Nissan Frontier, but they're both getting somewhat long in the tooth. To compare fuel economy and power, a two-wheel drive Tacoma with its 2.7-liter four-cylinder is rated at 159 hp and 180 lb-ft, and achieves 21/25/22 mpg. The Frontier with its 2.5-liter four-cylinder is good for 152 hp and 171 lb-ft, and carries 19/23/21 mpg figures.

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars