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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GM profit dips on truck changeover, but beats estimates

DETROIT — General Motors on Thursday reported a higher-than-expected quarterly profit despite a drop in production of high-margin pickup trucks, as it gears up for new models that are expected to boost profits next year. Like rivals Ford and Fiat Chrysler Automobiles, GM is banking on highly-profitable Chevy Silverado and GMC Sierra pickup trucks to lift profits, as consumers shift away from traditional passenger cars in favor of these larger, more comfortable trucks, SUVs and crossovers. During the first quarter, the process of changing over to GM's new pickups resulted in a drop in production of 47,000 units. GM Chief Financial Officer Chuck Stevens said the production drop had resulted in a drop in pre-tax profit of up to $800 million. Earlier this year, GM said its 2018 profits would be flat compared with 2017, but expected its all-new pickup trucks would boost margins starting in 2019. On Thursday, GM reiterated its full-year 2018 forecast for adjusted earnings in a range from $6.30 to $6.60 per share. The automaker said capital expenditures were more than $500 million higher in the quarter because of investments its new pickup trucks and a family of low-cost vehicles under development with Chinese partner SAIC Motor Corp. On Wednesday, rival Ford said it would stop investing in most traditional passenger sedans in North America. CFO Stevens told reporters on Thursday that GM has "already indicated that we will make significantly lower investments on a go-forward basis" in sedans. 2019 GMC Sierra View 21 Photos GM benefited from a lower effective tax rate in the quarter, but adjusted pre-tax margin fell to 7.2 percent from 9.5 percent a year earlier. Stevens said the company's profit margin should hit 10 percent or higher in the second quarter and for the full year. GM said material costs were $700 million higher in the first quarter, and it expects those costs to continue rising. The automaker said it would counter those increases with cost cutting measures. "It is a more difficult environment than it was three or four months ago," Stevens said when asked about rising commodity prices from potential steel and aluminum tariffs announced by the Trump administration. "But we are confident we can continue to offset that." The company reported quarterly net income of $1.05 billion or $1.43 per share, a drop of nearly 60 percent from $2.61 billion or $1.75 per share a year earlier. Analysts had on average expected earnings per share of $1.24.

2020 GMC Sierra Heavy Duty teased, and you better believe there's a huge grille

Chevrolet has shown us a few photos of its redesigned Silverado Heavy Duty, and today we score our first teaser of the GMC Sierra version of this truck. The most controversial feature of the Silverado HD has to be its massive grille, and the Sierra appears to be no different. Just from this photo of the face, we can already tell it's going to be as bold, some might say gaudy, as the Chevy. We'll have to wait awhile to see it all, though, as GM says the Sierra HD will be making its debut in the second half of 2019. It's no Supra teaser campaign, but this one is already starting out pretty early for a work pickup truck. As far as features and technical details go, mum is the word for now. However, we can assume the Sierra will be nearly identical with the Silverado HD powertrain-wise. We know two engines will be offered on that truck, one being a gasoline V8 and the other a Duramax turbodiesel V8 — the former will be mated to a six-speed automatic, while the latter gets the 10-speed auto. Even though it isn't out yet, the torque figure is already less than the Ram and Ford heavy duty trucks at 910 pound-feet from the diesel. The Ram Heavy Duty just revealed at the Detroit Auto Show scores a whopping 1,000 pound-feet of twist in the torque department. We'll know more about the Sierra HD when the Silverado HD presumably gets revealed with full details at the 2019 Chicago Auto Show at the beginning of February. One thing's for sure: If you want chrome and lots of it, you're gonna get it with the 2020 GMC Sierra HD. 2020 Chevy Silverado HD View 5 Photos Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.