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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

GM recalling 8.4M cars, 8.2M related to ignition problems

General Motors today announced a truly massive recall covering some 8.4 million vehicles in North America. Most significantly, 8.2 million examples of the affected vehicles are being called back due to "unintended ignition key rotation," though GM spokesperson Alan Adler tells Autoblog that this issue is not like the infamous Chevy Cobalt ignition switch fiasco.
For the sake of perspective, translated to US population, this total recall figure would equal a car for each resident of New Hampshire, Rhode Island, Montana, Delaware, South Dakota, Alaska, North Dakota, the District of Columbia, Vermont and Wyoming. Combined. Here's how it all breaks down:
7,610,862 vehicles in North America being recalled for unintended ignition key rotation. 6,805,679 are in the United States.

2017 GMC Acadia First Drive

We're in the midst of the Second Great CUV War, and the crossovers are winning by a lot. Compact sedans are being hauled around the side of idled factories and unceremoniously shot. FCA, whose be-sweatered CEO is either omnipotent or a troll of the highest order, is organizing a last stand around profit-dense SUVs and trucks on the off chance that gas prices don't rise ever again. It's the tall wagon's finest hour, and GMC is hoping the new Acadia will capture a share of the glory. The old Lambda-platform Acadia was introduced in 2007, leading the full-size, three-row crossover charge that spawned a quartet of semi-indistinct variants, including a Saturn. (Remember Saturn?) These four were truck-like in heft and capabilities, but lighter and better-mannered than their body-on-frame counterparts – and with an unusually stout 5,000-pound towing capacity. The Lambda siblings bombarded established beachheads on the sales territories occupied by minivans and truck-based SUVs. Last year, GMC moved nearly 100,000 Acadias in the US, the best year ever for the model. Now GMC shows up with a deflated Acadia for 2017, 7.2 inches shorter overall, 3.5 inches narrower, and with a 6.4-inch-shorter wheelbase. The company has even carved something like 700 pounds out of its previously portly unibody, mostly due to the size reduction but also through an increase in the percentage of high-strength steel and the use of lighter soundproofing materials. GM's C1XX platform was launched with the Cadillac XT5 earlier this year, and this GMC version is the second to appear. There's even an available four-banger, but more on that in a bit. What remains to be seen is whether the downsized Acadia represents a leaner, meaner fighter or if GMC is sending it into battle hamstrung. Outside, the new Acadia is stealthily innocuous. Gone is some of the lozenge-ness of the outgoing Acadia, but don't fret about it standing out from the crowd. The overall styling falls into lockstep with the Sierra and Canyon. The cut of the rear window, with an upsweep at the trailing edge, emulates the brand's mid-sized truck offering. A chrome mustache cuts across the front fascia below the grille, and there's more brightwork around the front side windows and at the crease below the scallop in the doors. The taillights are more contemporary than before, with an attractive elongated C element comprised of LEDs.