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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

2018 GMC Sierra 1500 Buying Guide | What you need to know about this pickup truck

The GMC Sierra is a work-capable truck that can be optioned like a luxury car. Variety and choice are the keywords for the Sierra, not to mention close rivals like the Ford F-150, Ram 1500, and Chevrolet's own Silverado 1500. A Sierra buyer has a seemingly infinite list of choices when it comes to specifying exactly what they need in their pickup. In terms of cab length alone, there are three choices – Regular, Double, and Crew – to go along with your pick of Short, Standard, or Long cargo bed. Engines range from a 4.3-liter V6, upward to a range-topping 6.2-liter V8 available in top trim levels like the SLT and Denali. The Sierra can be ordered with a choice of two- or four-wheel drive, and transmissions include both a 6- and 8-speed automatic, depending on your choice of powertrain and trim. Changes for the 2018 model year include the standard fitment of a rearview camera, along with a Tire Fill Alert system that lets the driver know when the correct pressure has been reached. A 7.0-inch touch-screen stereo system is also now standard equipment on base Sierras. Is the 2018 GMC Sierra Safe? The National Highway Traffic Safety Administration gives the 2018 GMC Sierra 1500 an overall crash-test rating of five stars. In front and side impact tests, the latest Sierra 1500 scored a five-star safety rating. A four-star rating was recorded in the Rollover resistance test – this rating applies to Sierra trucks fitted with either rear- or all-wheel drive. Because the Sierra is such a popular vehicle, it's worth noting that the NHTSA conducted crash tests on models fitted with both these drivetrains, and in two cab lengths. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, also tested two versions of the Sierra 1500. The extended cab model registered "good" ratings in all but one of the IIHS' crash tests. Driver side protection in the small overlap test was deemed "acceptable" – front passenger-side results were not rated. Headlight effectiveness was given an "acceptable" rating, dependent on trim level selected. Meanwhile, the ease of use of the Child Seat Anchors (LATCH) was deemed "acceptable" in the extended cab Sierra. Ratings dip slightly for the Sierra 1500 in standard cab format. Driver-side protection in the front small overlap test drops to "marginal," while the available LATCH system scored a "poor" for its ease of use.

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.