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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac Celestiq, Lyriq, Hummer, other future GM electric cars: Here's everything we saw at ‘EV Day’

WARREN, Mich. — Today, General Motors held an “EV Day” event at its Warren, Michigan, campus to present its new “Ultium” battery technology, modular electric vehicle architecture and soon-to-come electric vehicles. Unfortunately, we were forbidden from bringing cameras into the event, so while we canÂ’t show you what we saw, we can tell you more about it. While we saw the previously teased Cadillac EV (which we now know to be called the Lyriq) and the GMC Hummer pickup teased during the Super Bowl, there were a number of other future cars at the event, which GM President Mark Reuss assured us are all real vehicles in the works. The biggest surprise came at the end of the event, though, in the Cadillac Celestiq electric sedan, which Reuss described as a future flagship that would be hand-built “very locally.” It had been hiding under a dark sheet all morning, with the front and rear illuminated Cadillac emblems shining from underneath. When the wraps came off, we saw a long, white, four-seat fastback sedan. The 23-inch wheels were pushed out to the very corners of the car, giving it what appeared to be a very long wheelbase. The model on the stage had no side mirrors or visible door handles. The grille mirrored that of the Lyriq crossover next to it, with integrated lighting in lieu of the usual mesh or slats youÂ’d see in an internal combustion car. The entire roof, all the way until it tapered to the tail of the vehicle, was tinted glass. In back, vertical tail lighting ran down the C-pillar before turning rearward across the top of the trunk. Inside, everything below the beltline of the windows — essentially all but the headrests and top portion of the steering wheel, was hidden from view. Behind the Celestiq, a large digital display showed a rendering of its interior. The dash consists of a pillar-to-pillar curved LED display serving as both instrument panel and infotainment system. Protruding forward between the front seats was another touchscreen that appeared to house some more controls, with open area, probably for storage, below it. The rear seats had the same sort of touchscreen between them. Built into the back of the front seats were a pair of rear-seat entertainment screens, much like we saw in the Lyriq. The door panels blended wood, metal and animated lighting to give character and a sense of opulence. GM interior design manager Tristan Murphy was on hand to tell us a bit more about the Celestiq.

Second part of Forza Horizon 3 car list revealed early

We previously brought you the first portion of Forza Horizon 3's list of 350 cars last week, and today we're bringing you part two. Apparently Fairfax Media in Australia had the list and images early and published them on The Sydney Morning Herald's website . We say early because the publication's story reveals that Playground Games, the developer of the game, plans to make the official announcement on the Forza website this Wednesday. This set of virtual machinery brings us closer to the full list, which will continue to be revealed over the coming weeks. While this part is smaller than the first one, it still features a number of notable automobiles, including the Bugatti EB110 Super Sport, GMC Syclone and Ferrari Dino 246 GT. This list also adds more vintage Aussie machines, including the very cool 1974 Holden "Sandman" HQ panel truck. Fans of the Mad Max movies may remember Max's Sandman truck from the original film. Check out the list of new cars from The Sydney Morning Herald below and take at look their article for new images and insight on what the developers' goals were for the game. 2007 Alfa Romeo 8C Competizione 1970 AMC Rebel "The Machine" 1998 Aston Martin V8 Vantage V600 2011 Audi RS 5 Coupe 2011 BMW X5 M 1981 BMW M1 1992 Bugatti EB110 Super Sport 1970 Chevrolet Corvette ZR-1 1966 Chevrolet Nova Super Sport 2008 Dodge Viper SRT10 ACR 1969 Ferrari Dino 246 GT 1968 Ferrari 365 GTB/4 2011 Ferrari FF 1978 Ford Mustang II King Cobra 1956 Ford F-100 1991 GMC Syclone 2016 Holden Special Vehicles GTS Maloo 1951 Holden 50-2106 FX Ute 1974 Holden Sandman HQ panel van 2012 Infiniti IPL G Coupe 2015 Jaguar XFR-S 1997 Lamborghini Diablo SV 2014 Lamborghini Urus 2014 Land Rover Range Rover Supercharged 2005 Lotus Elise 111S 2013 Mazda MX-5 1990 Mercedes-Benz 190E 2.5-16 Evolution II 2013 Mercedes-Benz E 63 AMG 1999 Mitsubishi Lancer Evolution VI GSR 2008 Mitsubishi Lancer Evolution X GSR 2000 Nissan Silvia Spec-R 1977 Pontiac Firebird Trans Am 2010 Renault Megane RS 250 2008 Subaru Impreza WRX STi Related Video: News Source: The Sydney Morning HeraldImage Credit: Playground Games/Microsoft Auto News Bugatti Ford GMC Holden Technology video games forza motorsport forza horizon 3