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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2019 GMC Sierra 1500 taillights revealed in teaser

With just one day before the GMC Sierra's reveal, GMC decided to show one last teaser of the full-size pickup truck. This time it shows the tail of the truck. And, by that we mean just the taillights and the badge, and playing with Photoshop revealed nothing else. The same goes for a profile-view teaser released slightly earlier than the rear-view image. Still, this is the clearest look we've had of the Sierra's rear lights, and they have a similar wrap-around element, possibly LED-lit, to that of the smaller GMC Canyon. It also looks like the lights will look wider from the rear than those on the Silverado, mainly because the GMC's lights don't have an indentation in the middle. GMC also released a teaser of the truck's profile. Both the head and taillights wrap farther around the sides than on the Silverado. The headlights are also less square than the outgoing Sierra, giving the truck a slightly sleeker look. We'll see the whole truck and get details on what powers it on March 1 when it's fully revealed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Chevy Silverado details continue to dribble out

PickupTrucks.com has gotten its hands on a few more details concerning the 2014 Chevrolet Silverado and the 2014 GMC Sierra. General Motors held a conference call on the two trucks, allowing Jeff Luke, executive chief engineer for both, to answer a few questions. Luke said truck buyers are largely concerned with power and fuel economy, and as such, GM will continue to explore new methods of providing both. That may translate into any number of drivetrain permutations, including light-duty diesel engines, eight-speed transmissions or even a twin-turbocharged V6.
What's more, both the 2014 Silverado and its GMC twin will boast a tow rating of 11,500 pounds, but only when equipped with a max-trailering package. Without that special package, the rating drops to 10,200 lbs for regular cabs and 9,700 lbs for crew cabs. Buyers will no longer be able to opt for a 4.10 gear ratio.
We're also excited to hear that GM plans on making the Z71 package into something more than just a few a stickers. While Luke didn't go into details, PickupTrucks.com says "it will get significant improvements in the future." Head over to the site for a quick rundown of the call's highlights.