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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2020 GMC Sierra 2500 HD and 3500 HD spied on public roads

We saw spy shots of the Chevrolet Silverado HD a short time ago, and now it looks like GM has got the 2020 GMC Sierra Heavy Duty trucks running around in public too. The one we're looking at here appears to be a 2500 Denali Crew Cab, distinguished easily by the same Denali grille on the 2019 Sierra 1500. Aesthetic differences between the front fascias on the 1500 and 2500 HD are small, but the 2500 is a bit more muscular in the hood and lower trim treatment. GMC doesn't look like it's hiding a whole lot with this camouflage, since the sheets over the grille and headlights are mostly transparent. The black tarp over what appears to be a hood scoop leads us to believe it will have the same type of hood design as the 2018 HD. Other interesting bits revealed here are around the rear of the pickup. We can see the same interface for the MultiPro six-way tailgate on this truck as the 1500, so at least the Denalis will have the trick tailgate (we'd expect every trim to have it, though). Just like we saw on the Silverado, the Sierra HD gets the stepside feature just ahead of the rear wheels. LED taillights are clearly visible through the thin veiling, and GM's rear steps remain as well. in addition to this 2500 HD, our spy photographers also caught a 3500 HD model. This one isn't a Denali, as the grille shows its hand again. The grille is different than any of GM's designs on the new trucks we've seen thus far, actually. GMC showed us a teaser of what a new Silverado HD grille would look like months ago, but this differs even further than that. It looks rather minimalistic under the sheet for now, with strong horizontal slats. The actual shape and design of the truck is revealed for the most part, since it's just wearing a thin body wrap. Its mirror design appears to be different from last year's, as the arm is completely solid. A sidestep right in front of the rear wheels carries over from the 2500 HD too. We imagine both this truck and the Silverado HD will debut early next year during auto show season. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM recalls 51k Enclave, Traverse, Acadia crossovers over fuel gauge inaccuracy

With all eyes fixed on General Motors in the wake of the ignition recall debacle, the auto giant has been carefully calling in a wide array of vehicles to fix anything and everything that could prove problematic. Just the other day it issued two separate recalls - one concerning the Cadillac SRX and another its heavy-duty pickups - and now it is issuing another.
This time the vehicles in question are the Buick Enclave, Chevy Traverse and GMC Acadia, three fullsize crossovers based on GM's Lambda platform. In an estimated 51,640 units manufactured between March 26 and August 15, 2013, the engine control module has been found to incorrectly display the level of fuel in the tank.
As a result, owners are being notified to bring their vehicles in to their local dealers to have the ECU reflashed to fix the problem. View the full details in the announcement below from the National Highway Traffic Safety Administration.