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Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GMC's electric Hummer could someday serve alongside the Humvee in the U.S. Army

Every civilian Hummer model traces its roots to AM General's Humvee, which made its combat debut when the United States invaded Panama in 1989. Fast forward to the 2020s, and the tables have turned. The born-again Hummer that will arrive with an electric powertrain and a GMC emblem could spawn a military-spec truck. "[The upcoming Hummer] is a full-size truck with 400 miles of range and 1,000 pound-feet of torque, it's a very highly capable vehicle. That could provide a great base platform for an electric vehicle to be used in the military context," said David Albritton, the president of General Motors Defense, in an interview with GM Authority. Although he didn't sketch out the Hummer's role in a battalion, its range, torque, and dimensions would theoretically make it well-suited to carrying soldiers, weapons, and/or gear like radio equipment. It wouldn't necessarily look like the production model (shown above in a preview image). General Motors Defense might use its basic platform and its powertrain technology to build a purpose-designed off-roader, like it did with the Colorado Infantry Squad Vehicle (ISV) it will soon begin manufacturing for the Army. The ISV shares 90% of its parts with the regular-production Chevrolet Colorado, but the two vehicles look nothing alike. Securing a contract with the American military is easier said than done, and Army officials haven't publicly expressed an interest in sending the upcoming Hummer into a war zone. We'll learn more about what a battle-ready electric truck could look like after the showroom-bound model makes its debut. In the meantime, Humvee production continues, and AM General introduced a comprehensively updated model named NXT 360 in 2018. Related Video:     Green GMC Hummer Truck Electric Military