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GMC and EarthCruiser to collaborate on Hummer EV Pickup overlander project

GMC just announced a collaboration with overlanding vehicle builder EarthCruiser, and the end result is going to provide us with a co-developed Hummer EV Pickup. The photo you’re looking at above is the first teaser for whatÂ’s to come of the partnership. The Hummer team will be working with EarthCruiserÂ’s research and design division to develop an overland upfit solution for EVs that it says will initially be integrated into the Hummer EV Pickup. In case you werenÂ’t familiar with EarthCruiser, theyÂ’re the people that have made utterly wild overlanding vehicles like the Terranova, FX and EXP. Needless to say, EarthCruiser makes some pretty rad stuff, and none of it is cheap. GMC says this collaboration will look to use EarthCruiserÂ’s expertise gained from developing its vehicles to create an overlanding solution for the Hummer. We should expect to see EarthCruiserÂ’s engineering technologies integrated into the vehicle, which will allow the Hummer to go even further off-road and provide the ability for owners to live with their trucks in the wilderness.  The one snag with overlanding in EVs is the typically long journeys away from civilization. As an example, the EarthCruiser XP and EXP feature 60-gallon fuel tanks to ensure you can get to where you need to go and power the living situation for a long time once youÂ’re there. WeÂ’ll be interested to hear what GMC and EarthCruiser have to say about the challenges presented by overlanding in an EV. Already visible in the teaser image is what looks like a solar panel-filled roof and rear side pods for supplies. The concept truck will be presented in late summer 2023, and while no date for a production vehicle was provided, itÂ’s likely that the final truck will come soon after. Related video:

Hot air balloons caught in high winds drag fullsize SUV

A sudden storm front whipped up enough wind to send some hot air balloons flying into the air in Wisconsin over the weekend. One ballon proved so energetic that it was able to drag a fullsize SUV across a field and into a stand of tents. The freak accident occurred at Balloonfest in Waterford, Wisconsin. Spectators were horrified as balloons dragged handlers to the ground and launched with terrified pilots clinging to their baskets. Organizers had started packing up the colorful balloons due to ominous storm clouds when the wind kicked up. "Happened just like that; it was crazy," Nathan Fricke, crew member, told Fox 6. Winds were clocked at 40 to 50 miles per hour. A balloon caught in the wind dragged a large SUV (we think a Suburban or Yukon XL) hundreds of feet and into a cluster of tents on the edge of the staging area where balloons were on display for festival goers. Considering that the SUV surely weighs well over 5,000 pounds, it's lucky that no one was injured in the incident. News Source: Fox6Now Weird Car News Chevrolet GM GMC SUV

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")