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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

Hummer EV to be sold at only about half of GMC dealerships

The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week. According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV. Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least. Furthermore, not all GMC dealerships are located in areas with customers willing to shell out that much cabbage for a new vehicle, especially an EV. An $80,000 base trim will be available in 2024, so perhaps more dealers will be willing to take on the truck by then. Finally, there's the Hummer EV's no-haggle pricing. Aldred was adamant on the call that customers see the same price on the internet as they do on the paperwork. It's part of the premium dealership experience that GMC wants to provide for its well-heeled clientele. Still, GMC appears to have no problem moving all the Hummer EVs it can build. Even with its lofty price tag, all Edition 1 trucks were sold out 10 minutes after GMC's announcement. Related Video:

NHTSA investigates 1.7 million GM SUVs for windshield wiper failures

WASHINGTON - The U.S. National Highway Traffic Safety Administration (NHTSA) said on Tuesday it is investigating whether General Motors should recall an additional 1.7 million sport utility vehicles due to an issue with windshield wiper failures. GM in August 2016 recalled 367,800 2013 GMC Terrain and Chevrolet Equinox SUVs in the United States to address the problem. But after receiving 249 complaints about similar problems, the federal agency said it is probing whether the recall should be expanded to include an additional 1.7 million vehicles from the 2010-2016 model years. The automaker said it is cooperating with the NHTSA review. GM said it recalled the 2013 GMC Terrain and Chevrolet Equinox SUVs "because warranty data showed a higher-than-expected failure rate," adding it has continued to monitor field data on other model years of those vehicles. GM noted that no crashes or injuries related to the issue have been reported. The Detroit-based automaker said the recalls were prompted after a GM Canada brand quality manager reported a potential safety issue relating to reports of windshield wiper failures in Canada through GM's "Speak Up For Safety," program in late 2015. The data showed significantly higher field incidents in parts of Canada, which prompted a June 2016 recall there. Over the next two months, a higher number of U.S. reports prompted a U.S. recall, the company added. In the 2016 recall, GM said the front-wiper module would be replaced with a module that has a water deflector and, if needed, dealers would fill the water management hole and drill a new small hole in a different location.(Reporting by David Shepardson, editing by G Crosse)Related Video: Government/Legal Recalls Chevrolet GM GMC SUV