1995 Gmc Suburban Custom, Lowered, 20" Boss Wheels, Lt1 Corvette Engine And Tran on 2040-cars

Auto blog

GM forced to cut truck production amid semiconductor shortage

WASHINGTON — General Motors said Wednesday it will cut some truck production in North America because of the ongoing global semiconductor shortage. The largest U.S. automaker said its Flint Assembly plant that builds the Chevrolet Silverado HD and GMC Sierra HD trucks will operate on one production shift the week of July 26. GM said its Ft. Wayne Assembly plant in Indiana that builds the Chevrolet Silverado 1500 and GMC Sierra 1500 model trucks will be idled next week. GM's Silao Assembly plant in Mexico that also builds the Chevrolet Silverado 1500, Cheyenne (for the Mexico market) and GMC Sierra 1500 will also suspend production next week. All three plants are expected to resume regular production the week of August 2. Related video:

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GM follows Ford and Honda in skipping SEMA

The list of automakers skipping SEMA has become longer. First reported by Muscle Cars and Trucks, and confirmed to us by a company representative, General Motors will not have an official presence at the aftermarket show. It joins Ford and Honda in leaving the show. It will be a large hole in the show, with the GM brands typically filling a significant swath of available show space in one of the main halls. GM hasn't provided much explanation for the move, either. The GM representative provided Autoblog with the same statement that Muscle Cars and Trucks got: "GM has made the decision not to participate in the 2022 SEMA Show. The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business." We also asked if we would see any sort of announcements around the time of the show — Ford said it has plans to share some things around that time — however, the GM representative said that the company has no immediate plans for announcements. Certainly things could change between now and the November show, though. SEMA had previously noted that other exhibitors would help fill in some of the space vacated by these major OEMs. Another OEM, Volkswagen, is returning to the show after an absence, which will also help with the display deficit. Related Video: