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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Recon Power Bikes partners with GMC on AWD Hummer eBike

Want the ultimate two-wheeled companion to your new GMC Hummer EV, or maybe you just want something electric and all-wheel drive without the Hummer's price tag? Recon Power Bikes has you covered with its new Hummer EV e-bike. Not convinced? Well, hear the specs before you bail. You might be surprised.  Recon's new offering is marketed as "all-wheel drive," which our resident two-wheeled expert and consumer guru Jeremy Korzeniewski tells us is quickly becoming conventional nomenclature for dual-motor electric bicycles. Hey, if you've got two wheels and both have motors, it's technically correct, even if it sounds a bit silly to those of us who prefer the comforts of a cage and four wheels on pavement.  Each of the two motors produces 750 watts, which combines for just a little over 2 (two!) horsepower, but remember, this is a bicycle, not a sport bike. And flipping the coin, that lone pony is accompanied by more than 118 pound-feet (or roughly a 1.8-liter Miata's worth) of torque. Recon says its top speed is north of 28 mph, which is plenty quick for something that you might see strapped to the same hitching post as a 30-year-old Huffy. The base battery offers 17.5 aH of capacity; an upgrade bumps that to 21. Recon says the total range should fall between 40 and 50 miles. The package is rounded out by an adjustable front suspension, four-piston hydraulic brakes, puncture-resistant 4-inch all-terrain tires with molded-in liners and Shimano gearing.  Recon says the Hummer e-bike offers "on-demand" AWD (rear by default; both when called upon) and even offers three fixed drive modes — "Cruise" (rear wheel drive, for maximum range and efficiency), "Traction" (front wheel drive, for navigating with low grip) and "Adrenaline" (for "off road all wheel drive dominance of the toughest, steepest terrain"). "Adrenaline" mode even offers real-time torque vectoring, just like a real Hummer EV. The two vehicles are basically the same, only the bike weighs just 96 pounds, not more than 9,000.  Look for the Recon Power Bikes GMC Hummer e-bike to hit the market in early December with a starting price of $3,999. That may sound steep, but keep in mind that QuietKat's Jeep eBike costs nearly double that.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Recon Power Bikes GMC Hummer eBike Green GMC Green Culture Bikes Electric

GM can't keep up with most popular pickup orders

With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra trucks that Chevrolet and GMC dealers are allowed to order.
Although it's unclear how long it will take to resolve the parts shortage, GM doesn't have much time to sort it out, as a new Ford F-150 looms on the horizon. At launch, GM's fullsize trucks were offered only with a base 4.3-liter V6 and the 5.3-liter V8, but a burlier 6.2-liter V8 will be available soon. Interestingly, at least at the moment, GM truck buyers don't seem as willing to downsize to V6 power as buyers of the F-150, which gets some 42-percent of its sales from trucks equipped with its EcoBoost V6 engine (not including the normally aspirated base V6).
Working out the kinks in the Silverado and Sierra's supply chain couldn't be more important to the health of the company. Full-size pickups are a huge profit driver - in 2012, the trucks were said to make up about two-third of GM's total profits.