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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video:

2019 GMC Sierra 1500 prototype shows off differences from Silverado

Now that the new Silverado has made its debut, we're awaiting the reveal of its mildly restyled twin, the GMC Sierra 1500. While it likely won't be that different as far as capability and major equipment are concerned, we are looking forward to seeing what design changes it will have. Based on these recent spy shots, the changes will be mild, but still enough to make it visually distinctive. One of the more obvious differences will be in the front fascia treatment. Unlike the Silverado's grille that's level with the top of the headlights, the GMC's will rise above the lights, which will also yield a slight drop on each side of the hood to meet the lights. The grille is quite tall, extending far below the headlights, too. We can make out, behind some mesh, two dips on the outer edges of the grille that give the Sierra a more menacing frown. Large foglights are also found right near where the scoops for the wheel air curtains, and the headlights are unified on the edges, rather than split on the Silverado. Along the sides, the sheet metal looks relatively unchanged. At some angles, we can make out the distinctive shoulder line from the Silverado that runs up to about the rear mirrors where it stops to make room for another crease that rises up from somewhere in the middle of the front doors to lead to the front. The wheel arches are decidedly different from the Silverado's though. While the Silverado has fairly rounded arches, the Sierra's have a rear-slanted bevel to the fronts of the arches and a rounded 90-degree corner at the rears. There isn't much we can tell about the rear except for the taillights. They're quite large, and unlike the Silverado's, there aren't any areas where the sheet metal intrudes. It also appears that the tops of the taillights extend farther forward into the bed sides than the Chevy's. Because the Sierra has almost always been a mechanical twin of the Silverado, we expect it to offer the same 5.3-liter and 6.2-liter V8s, as well as the new 3.0-liter diesel inline-6. Also, being a GMC, it will likely have a flashy, chrome-laden Denali trim level. We also will see the fully revealed model soon, as Automotive News reports the debut will be on March 1. Related Video: Featured Gallery 2019 GMC Sierra 1500 spy shots View 39 Photos News Source: Automotive News Spy Photos GMC Truck chevrolet silverado