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2019 GMC Sierra shows off new headlights in Los Angeles

Despite being just three weeks in to 2018, it's not too early to dub this the year of the truck. At last week's Detroit Auto Show, we saw the debuts of the 2019 Chevy Silverado, 2019 Ram 1500 and the return of the 2019 Ford Ranger. As with every new Silverado, a sister vehicle follows from GMC. Just take a look at these new spy shots of the 2019 GMC Sierra 1500. These photos were taken out in Los Angeles, presumably for some warm weather testing outside of Michigan. At the Silverado's debut, GM VP Mark Reuss said there would be a significant difference between the Silverado and Sierra with this new generation. The grille on the Sierra appears to be far more upright and rectangular, contrasting the rounded look of the new Silverado. The headlights are larger and more upright. The same goes for the foglights. The profile and rear look fairly similar, though the fenders on the Sierra are more squared off. While we don't know what will rest under the Sierra's hood, expect it to share powertrains with the Silverado. That would mean updated versions of the 5.3-liter V8 and 6.2-liter V8 would be joined by 3.0-liter inline-six diesel. Look for the new Sierra as soon as the Chicago Auto Show next month. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 GMC Sierra spy shots Image Credit: Brian Williams Design/Style Spy Photos GM GMC Truck gmc sierra 1500

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video: