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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2017 GMC Acadia loses 700 pounds, gains everywhere else

Ladies and gentlemen, welcome to Acadia. The 2017 version of the three-row GMC crossover has all kinds of newness. The 2017 Acadia has lost 700 pounds compared to its predecessor thanks to high-strength steels allowing redesigned parts, and the fact that it overall, the vehicle is actually smaller. Length is reduced by 7.2 inches on a wheelbase diminished by 6.4 inches, it is 3.5 inches narrower and sits 3.9 inches lower. The 2016 Acadia was 4,656 pounds, the 2017 is 3,956 pounds. GMC says it will still swallow people, but not as many: the eight-passenger option didn't make the transition, potential three-row trims permitting five-, six-, and seven-passenger configurations. While you lose space, you gain convenience with a split-folding second row featuring tilt-and-slide for both sections. The third-row seats fold flat into the cargo floor, and if the second row is folded as well, cargo capacity improves over the 2016 Acadia, 79 cubic feet compared to 70 cu-ft. A new 2.5-liter four-cylinder brings a second engine option to the spec sheet, returning an estimated 22 city miles per gallon and 28 highway mpg with the help of stop/start tech on front-wheel-drive trims. The new 3.6-liter V6 gets around 310 horsepower, a power bump of about 19 hp, and an estimated 25 highway mpg in front-wheel-drive guise. Towing capacity for that V6 goes down, though, from 5,200 on the current Acadia to an estimated 4,000 pounds. The optional Tow Vision Trailering system will make that pulling easier. Both engines are hooked to a six-speed automatic. Now we can get to its looks. Trademarks like the square, flared wheel arches, dark D-pillars, and wraparound rear side windows made the transition, everything else is new. While weight has gone down, safety's gone way up with internal changes like the splayed chassis members to confront the small-offset test. New active safety upgrades run from from three kinds of automatic braking systems to surround vision cameras, automatic high beam control, a safety alert seat, and a following distance indicator. Buyers can choose from a front-wheel drive, all-wheel drive, or All Terrain model, each with its own electronic drive selector modes. The Normal, Sport, and Trailer/Tow modes are common to the trio. The FWD gets a Snow mode, the AWD adds adaptive 4x4 and Off Road modes; on the AWD, the 2x4 mode disconnects the rear axle from the drivetrain.

Lincoln, GMC clean up in AutoPacific Vehicle Satisfaction Awards

In recent years, there have been a lot of dire pronouncements made about Lincoln's future, or a lack thereof. But Ford's premium marque is like the Rocky Balboa of the auto business; every time the company seems ready to go, it comes back for more. Apparently, that dogged persistence is paying off, because the industry analysts at AutoPacific have put a big check in their win column with their newly released 2014 model year vehicle satisfaction survey. And despite recent enmity for its seemingly never-ending recall saga, it appears General Motors knows how to satisfy new owners, too.
In fact, not only was Lincoln named as the premium brand with the highest new owner satisfaction, even scored three models on the list of passenger cars with the most gratified buyers - the MKS, MKZ and MKZ Hybrid.
GM's stable of brands was also among the top companies in this year's survey. GMC was named the top popular brand by AutoPacific, with its Sierra pickup and Acadia crossover singled out for awards in their segments. Chevrolet also did incredibly well, with more cars on the list than any other brand. The Corvette, Camaro, Sonic and Impala all made the cut in their respective categories.