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GM invests $24 million to build more crew cab trucks in Fort Wayne

The full-size pickup truck arms race continues unabated here in the United States as Ford, General Motors and Fiat Chrysler battle back and forth for sales supremacy. The Ford F-Series of trucks continues to lead the field in sales (214,611 units sold through the first quarter of 2019), but the race for second place has been a lot more interesting to watch. That's because Ram, long a distant third in truck sales, eked its way past Chevrolet late in 2018 and has managed to hold the position so far in 2019. Don't take this to mean that sales of GM's trucks have been poor across the board. In fact, the automaker reports that sales of its four-door crew cab pickups are up 20 percent in 2019 over the same period a year ago. And that's what makes GM's announcement today so interesting. The automaker is investing $24 million into its assembly plant in Fort Wayne, Indiana to build more Chevy Silverado and GMC Sierra pickup trucks, and the focus will continue to be on crew cab models. "We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand and the $24 million investment will allow us to build even more," said GM chief Mary Barra in a statement. "Crew cab sales have been very strong, and we are expanding customer choice with new models, more cab choices and innovative new powertrains." It's worth noting that, if crew cab sales are up 20% this year, but overall sales are down (over 15% for Silverado and around 2% for GMC), that means it's the cheaper regular cab and double cab models that are lagging. At the same time, sales of the midsize Chevy Colorado have surged 16%. And finally, if you combine sales of the Silverado and Sierra into one bucket, GM still has a comfortable lead over Ram overall. If there's a takeaway here, it's that trucks of all shapes and sizes have been, currently are and will surely remain hot in America, and automakers will continue to invest money into making sure they are able to satiate consumer demand.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

New GMC feature reminds drivers to check for kids in hot cars

We see the stories every summer: Dozens of children die from heat stroke every year after being left inside hot cars. GMC has introduced a feature in the 2017 Acadia in an effort to help curb the problem. Simply called Rear Seat Reminder, it alerts the driver if the vehicle suspects someone might have been accidentally left behind. GMC's alert will trigger under certain circumstances. Five chimes will sound and a warning will display if the rear doors are opened and closed within 10 minutes of the vehicle starting or if those doors are opened while the vehicle is running. The system does not sense items or people in the rear seat like the front passenger seat would to trigger the airbag. Warnings will be displayed regardless of interior or exterior temperature; while the summer months are the deadliest, leave-behind deaths occasionally occur during cold weather. Drivers should be aware that temperatures in vehicles can quickly rise to dangerous levels, even if the ambient temperature seems cool and comfortable. View 23 Photos Unfortunately, a large percentage of children are intentionally left in cars. A negligent caretaker, whether it be a parent, grandparent, or babysitter, can leave a child behind while they go to work or run an errand, not expecting any problems. Some children unintentionally trap themselves in cars while playing in the cabin or trunk. The Acadia's system is unlikely to prevent these scenarios. While we believe that GMC should be commended for making an effort to put an end to these tragedies, we're not certain how effective the system might be until driver education improves. It's also possible drivers will come submit to warning fatigue and begin to ignore the messages. That said, if this software-based solution prevents just one death, it was worth the effort. Related Video: Image Credit: GMC GMC Safety Crossover gmc acadia