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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

These are the cars with the best and worst depreciation after 5 years

The average new vehicle sold in America loses nearly half of its initial value after five years of ownership. No surprise there; we all expect that shiny new car to start depreciating as soon as we drive it off the lot. But some vehicles lose value a lot faster than others. According to data provided by iSeeCars.com, trucks and truck-based sport utility vehicles generally hold their value better than other vehicle types, with the Jeep Wrangler — in both four-door Unlimited and standard two-door styles — and Toyota Tacoma sitting at the head of the pack. The Jeep Wrangler Unlimited's average five-year depreciation of 30.9% equals a loss in value of $12,168. That makes Jeep's four-door off-roader the best overall pick for buyers looking to minimize depreciation. The Toyota Tacoma's 32.4% loss in initial value means it loses just $10,496. The smaller dollar amount — the least amount of money lost after five years — indicates that Tacoma buyers pay less than Wrangler Unlimited buyers, on average, when they initially buy the vehicle. The standard two-door Jeep Wrangler is third on the list, depreciating 32.8% after five years and losing $10,824. Click here for a full list of the top 10 vehicles with the least depreciation over five years. On the other side of the depreciation coin, luxury sedans tend to plummet in value at a much faster rate than other vehicle types. The BMW 7 Series leads the losers with a 72.6% drop in value after five years, which equals an alarming $73,686. BMW's slightly smaller 5 Series is next, depreciating 70.1%, or $47,038, over the same period. Number three on the biggest losers list is the Nissan Leaf, the only electric vehicle to appear in the bottom 10. The electric hatchback matches the 5 Series with a 70.1% drop in value, but since it's a much cheaper vehicle, that percentage equals a much smaller $23,470 loss. Click here for a full list of the top 10 vehicles with the most depreciation over five years.

Base GMC Hummer EV2 reportedly dead for the planned 2025 launch year

Remember October 2021? That's when GMC divulged trims and pricing for the Hummer EV pickup range. It started with the Edition 1, asking around $110,000 before it sold out. Then would come the EV3X in fall 2022 for $99,995, followed by the  EV2X in the spring of 2023, asking $89,995. And for this year, shoppers were meant to get the option of a 'bargain' entry, the EV2-without-the-X that kept the dual motors but swapped for a less zippy 400-volt electric architecture and a smaller battery pack able to power a 250-mile estimated range. At the time, we were told the EV2 would open the MSRP bidding at $79,995. Spring is officially here, the EV2 isn't, and GM Authority cites unnamed sources when writing "there will be no 2 model for the 2025 model year" outside the 2X. Normally, automakers kill the low-hanging fruit after putting it on sale; the Hummer EV has, again, upended expectations. Therefore, your 2024 GMC Hummer EV pickup lineup after the $2,295 destination charge costs: EV2X Pickup: $98,845  EV3X Pickup: $106,945 EV3X Omega Edition Pickup: $150,295 On the SUV side, the MSRPs are almost carbon copies:   EV2X SUV: $98,845  EV3X SUV: $106,945 EV3X Omega Edition SUV: $130,300 For both body styles, keep in mind that Interstellar White is the only freebie exterior hue. Void black adds $495 to the price, five other colors cost $625, Afterburner Tintcoat orange runs $1,225.  The limited-edition Omega variant builds on the 3X trim with exclusive Neptune Blue Matte paint, the $9,995 Extreme Off-Road Package, exclusive 18-inch wheels, unique interior carpeting, a transparent roof and the MultiPro tailgate with a Kicker audio system on the pickup. Both trucks also get 35-inch mud-terrain tires, underbody skid plates and additional off-road camera views. The price disparity is partly because the Omega Edition pickup is packs a 24-module battery, the SUV gets a 20-module battery. This trim is only available to existing order holders. Speaking of which, the otherworldly EV is still going to be a few years' wait for some, but more reservation holders are already enjoying deliveries this year as GM continues to open the factory taps. GMC sold two examples of the Hummer EV in the first quarter of last year, around the time it has 65,000 potential buyers on the reservation list, and 3,260 units for all of 2023. In the first three months of this year, GMC sold 1,668 trucks.  Related video: