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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM re-recalls 11k SUVs

General Motors is recalling a bunch of previously recalled SUVs because, well, they still aren't quite fixed. The latest repairs are necessary on 10,974 SUVs in North America, including 9,932 in only the US. Affected models include the 2006-2007 Buick Rainier, Chevrolet Trailblazer, and GMC Envoy; plus the 2006 Trailblazer EXT and Envoy XL. While not listed by NHTSA, a statement by GM to Autoblog says the 2006-2007 Saab 9-7X and Isuzu Ascender are also affected. In these SUVs, it's possible that liquid could get into the driver's door master power window switch module and cause a short circuit. This could potentially lead to a fire, and owners are urged to park the vehicles outside until repaired. GM has been trying to fix this issue for years. It started as an investigation into fires, and that led to a recall for about 250,000 vehicles in cold-weather states. A nationwide campaign came in 2013 for 193,000 of them in the US. Last year, the automaker decided to replace the whole module as a repair. However in a recent investigation of these recalls, GM discovered that this latest group of SUVs never received the new part. According to documents submitted to NHTSA (as a PDF), "Some dealers incorrectly used the labor code associated with module replacement when, instead of replacing the module, they only added a protective coating to the module." To fix things this time, the models finally get the correct component. Related Video: GM Statement General Motors is recalling 9,932 older midsize SUVs in the U.S. because they were mistakenly excluded from an earlier recall. Certain 2006 Chevrolet TrailBlazer EXT and GMC Envoy XL, and 2006-2007 TrailBlazer, Envoy, Buick Rainier, Saab 9-7X and Isuzu Ascender vehicles may continue to have a condition in which the printed circuit board inside the driver's door may corrode and short if exposed to certain fluids such as melted snow containing road salt. GM is aware of four fires but no crashes, injuries or fatalities associated with the expanded recall. The total number of vehicles being recalled, including Canada, Mexico and exports is 10.974. Customers are urged to park these vehicles outside until repairs have been made. GM reported this recall to the NHTSA on September 23.

2019 GMC Sierra Denali and its nifty tailgate roll into dealers

We've got more details about the 2019 GMC Sierra Denali now that it's rolling into dealerships, starting with its floor price of $56,195, including destination fee, for the rear-wheel-drive models. That's a jump of $1,900 over the previous generation of its premium full-size pickup. Four-wheel-drive models start at $60,295. The crew-cab truck has grown in every dimension as well, adding about 4 inches to the wheelbase, nearly 2 inches in length and 1.2 inches in width. There's also nearly 3 inches more rear legroom. Bed options are 5-foot-8 or 6-foot-6. There are three engine options. Two are carryovers from 2018: a 5.3-liter V8 that sends 355 horsepower and 383 pound-feet of torque through an eight-speed automatic transmission, and an available 6.2-liter V8 that makes 420 hp and 460 lb-ft of torque and mated to a 10-speed automatic. Both come with GM's dynamic fuel management cylinder-deactivation technology to optimize power and fuel efficiency. A new 3.0-liter turbodiesel paired with a 10-speed automatic is expected in early 2019. The EPA hasn't yet released official fuel economy ratings, but GM estimates them at 17 miles per gallon in the city and 23 mpg on the highway for the two-wheel-drive versions, and 15/21 in four-wheel drive. The truck gets adaptive ride control which can adjust the dampers every 2 milliseconds based on real-time monitoring of the road and driver inputs for improved ride and handling. A new traction select system adjusts the transmission shift points, throttle mapping and StabiliTrak to tailor performance to different terrain or weather conditions. Inside the crew cab, there's new Forge leather-appointed seats, open-pore wood trim and dark finished aluminum decor, plus an 8-inch-diagonal HD color touchscreen with embedded navigation and Apple CarPlay and Android Auto compatibility. Most of the other new stuff we've covered before, including new C-shaped LED headlights and LED tail and fog lamps, optional 22-inch wheels, full-color head-up display, trailer-hitch assist apps and cameras, and rear-camera mirror. The truck also loses up to 360 pounds from the outgoing model via a scratch- and dent-resistant carbon-fiber bed box that replaces steel, and use of aluminum in the doors, hood and tailgate.