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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2019 GMC Sierra spied sporting just a thin wrapping

A new Chevy Silverado is on the way, and along with that comes it's fraternal twin, the GMC Sierra. We've seen spy shots before, but, like the Silverado we saw a few days ago, this is our best look yet. Nearly all of the loose-fitting camouflage has been removed, giving us a decent view of the bodywork. A brief look shows that the Sierra and Silverado will have significant styling differences for this generation. In the past, GMC trucks have been little more than rebadged Chevrolets. That's been changing in recent years, and the divide seems to be growing larger. The grille looks much larger than the Silverado's and there appears to be a small inlet right where the hood meets the front. From the side, we can see that the two trucks have different fenders and beds. The wheel wells on the GMC are squared off at the rear. Compare that to the round wells on the Chevy. Out back, the design is far more similar. Both trucks appear to have rear-facing exhaust outlets. The taillights, too, look to have close to the same shape. A big bulge in the center of the tailgate likely hides a large GMC badge. We still don't have a firm reveal date, but look for some further news this auto show season. Related Video:

2018 GMC Acadia with 'Christmas Aero' modification gets in the wind tunnel

Tis the season of "Big" - big cheer, big parties, big bowls of eggnog, big decorations, and when it comes to your family hauler, big drag. Festive drivers who festoon their crossovers, minivans, and SUVs with wreaths, Rudolph noses, fuzzy antlers, and rooftop Christmas trees undo the years of work that car engineers devote to fractional gains in fuel economy. To put numbers to such fuel-guzzling madness, GMC started with a 2018 Acadia, optioned it with the Xmas Aero Package - both Standard and Plus versions - put it in Lockheed-Martin's wind tunnel. The resulting dip in fuel economy results probably won't surprise anyone who's used a roof rack - or, for that matter, their car's air conditioning. However, it might surprise you to find out which seemingly substantial decoration had no effect, and which seemingly innocuous decoration was about twice as bad as running the A/C on its Mr. Freeze setting. Check out the brief video above for the results. And consider placement of that bow carefully.