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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

2022 GMC Sierra Super Cruise First Drive | Now with trailering and automatic lane-changing

Although the updated late-model year 2022 GMC Sierra is still a little ways off (In fact, it hasn't even been revealed), we've had an opportunity to try one of its headlining features: Super Cruise. But it's not quite the Super Cruise you know from the current Cadillac line. The new Sierra will be getting a newer version with two features: the ability to execute lane changes and passes automatically, and the ability to operate with a trailer. We tried the system at GM's proving grounds in Milford, Mich., and our test vehicles were 2022 Sierra prototypes. Though the trucks themselves are early examples with features not finalized, GMC representatives said the Super Cruise system is pretty much finished. The system uses close and long-range radar sensors at the front and a new set of radar sensors at the back, plus the truck's various cameras. It also utilizes the mapping data that GM has accumulated for the system to ensure it operates on approved roads and has detailed information about where the car is. Now, the first new feature enabled by the updated Super Cruise is the automatic lane-change system. The current system can change lanes on its own, but it must be prompted by a press of the turn signal. That feature remains intact, but now, if you approach a slower vehicle on a multi-lane highway, Super Cruise can check the lane next to you to see if it's safe to merge, change lanes, and then return to the original lane once the slow-moving vehicle has been passed. This is where those rear radar sensors come in. We tried it three times on GM's big banked oval course, and it did it impressively smoothly. It was able to make the decision proactively, too, making the decision to change a good distance before we were on top of the slow moving car. Oh, and of course, because this is Super Cruise, it all happened without us having to touch the wheel. Our automatic lane change test was followed by trying Super Cruise with a trailer. Now, it's important to note that the automatic lane-changing functionality won't work with a trailer. This is because that function depends on a set of radar systems at the back of the truck that are blocked by a trailer. Apart from that, the rest of Super Cruise's functions still work just fine. To make this possible (and safe), the system is able to estimate the weight of the trailer and adjust following distance accordingly, allowing it to safely slow down as needed.

The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video: