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Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2016 GMC Terrain refresh revealed

Posting its best-ever sales year in 2014, the GMC Terrain is hauling in sales, conquest buyers, and profits for the brand. GMC wants that to continue with its refresh for the 2016 model year, which sees the underlying formula left untouched under a raft of cosmetic and trim changes. There will be four trim levels: SL, SLE (SLE-1 and SLE-2), SLT, and Denali. They all get a front fascia with a lot more character, sculpted with chrome-outlined, C-shaped ornamentation, and all but the base SL version feature chrome accents on the grille. Flanking that, the headlights get new LED DRL signatures and the hood gets a power dome. The Denali gets new 19-inch alloys, models below it get new 18-inch wheel designs, and the sheetmetal color palette expands with the addition of White Frost Tricoat and Crimson Red Tintcoat. Beyond a revised center console, a mix of cabin offerings spice up the various trims. Premium cloth is the go-to for the SL and SLE, "Saddle Up" leather is an option on the SLT as well as an eight-way passenger seat, and a two-tone, dual-material Light Titanium and Jet Black interior is possible inside the Denali. Assistance features migrate down, with Side Blind Zone Alert and Rear Cross Traffic Alert available on the Terrain SLE and SLT for the first time. Engine choices remain the 182-horsepower Ecotec 2.4-liter inline-four, and the 272-hp 3.6-liter V6. The press release below has more details, and we'll have more on it live from the show floor. GMC Introduces 2016 Terrain New appearance, features build on success in growing compact SUV segment NEW YORK, March 31, 2015 – Distinguished by a new, more contemporary front-end appearance, the 2016 GMC Terrain and Terrain Denali were introduced today, ahead of their public debut at the New York International Auto Show. The 2016 Terrain lineup features new front and rear fascias, new grille designs, a power dome hood, light-emitting diode (LED) daytime running lamps and additional updates. Side Blind Zone Alert and Rear Cross Traffic Alert are offered on SLE and SLT models for the first time. "Terrain is a popular choice in the growing compact SUV segment, introducing drivers to GMC's professional grade design and features," said Duncan Aldred, vice president of GMC Sales and Marketing.