Spercharged 1999 Gmc 2500 Crewcab Short Bed 4x4 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 GMC Sierra HD pricing announced

Just as with its Chevy twin, pricing for the 2020 GMC Sierra HD has been revealed. Unlike the Chevy, though, prices haven't dropped across the board. The ultimate base prices for the 2500 HD and 3500 HD are technically less than the 2019 models at $37,195 and $38,395 respectively, but that's because those are the reintroduced regular cab models. Matching up the body styles of the last year's cheapest Sierras with their new equivalents, and the prices have crept up a few hundred dollars. But the next highest trim level, SLE, drops in price by nearly $2,000 between equivalent trucks. Equivalent SLT trucks are up nearly $2,000 each, though, and the base Denalis have gone up by about $7,000. This is due in part to the 2020 Sierra Denali no longer being offered with two-wheel drive. Comparing the old and new four-wheel drive models, the price is still up by about $4,000. While the new Sierra HD is only more affordable than the last one in certain circumstances, they all feature more capability. The standard 6.0-liter gas-powered V8 makes an extra 41 horsepower and 84 pound-feet of torque than the old one for a total of 401 horsepower and 464 pound-feet of torque. The 6.6-liter diesel V8 still makes 445 horsepower and 910 pound-feet of torque, but it now gets a 10-speed automatic transmission. Maximum fifth-wheel towing has increased, too. For the 2500, that number jumps from 15,400 pounds to 18,500 in the new model. For the 3500, fifth-wheel towing goes from 23,100 pounds to 35,500 pounds for the new truck. And of course, you can get GMC's fancy MultiPro tailgate on the new Sierra HD. One final note on the Sierra HD's pricing: it has the highest base price of the full-size heavy duty trucks. The Ford F-250 Super Duty is the cheapest at $34,745 and is closely followed by the Ram 2500 at $35,090. The full range of GMC Sierra HD pricing is listed below: Sierra 2500 HD Regular Cab Sierra: $37,195 SLE: $41,595 Double Cab Sierra: $39,795 SLE: $43,595 SLT: $52,195 Crew Cab Sierra: $41,595 SLE: $45,395 SLT: $53,995 AT4: $59,295 Denali: $65,295 Sierra 3500 HD Regular Cab Sierra: $38,395 SLE: $42,795 Double Cab Sierra: $41,195 SLE: $44,995 Crew Cab Sierra: $42,795 SLE: $46,595 SLT: $55,195 AT4: $60,495 Denali: $66,495 Update: The estimation of price difference between 2019 and 2020 Sierra Denalis has been corrected. Additional clarification of Denali price changes has also been added.

GMC Hummer EV infotainment built with Unreal Engine used by 'Fortnite' and 'Rocket League'

We're only a couple weeks away from the reveal of the GMC Hummer EV truck and SUV. And we're expecting a lot of boasting about impressive capability and unique features. What we weren't expecting was for its infotainment system to be built on a video game engine. That's the news that has come out of Epic Games, creators of Unreal Engine, the basis of the Hummer's infotainment system. If you've been an avid video gamer anytime in the last 20 years, Unreal Engine should be recognizable. The first version of it powered Epic's "Unreal" and "Unreal Tournament" games, and more recent versions power multiplayer hits such as Epic's "Fortnite" and Psyonix's "Rocket League." The engine has been licensed out to countless other game developers for titles by both indie developers and large game companies. But its use in the GMC Hummer will be the first time it has powered a production car's infotainment system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Epic didn't say which version of Unreal Engine is being used in the Hummer. Presumably it's a version of Unreal Engine 4, since Unreal Engine 5 hasn't been released yet. Also, while Epic released a trailer announcing the partnership and showcasing Unreal's 3D rendering and menu developing tools, it doesn't give us a peak at what the infotainment and instruments of the Hummer will look like. The company does tout fast boot-up times, powerful graphics, and over-the-air updates as useful features included with Unreal. But for a clear look at the final product, we'll have to wait for the October 20 reveal. Related Video: